ICAUR v27 makes its first global launch in the UAE

iCAUR, a leading hybrid and electric vehicle brand making waves worldwide, has now officially arrived in the UAE. The brand was launched at a glamorous gala evening at the Park Hyatt Dubai, attended by senior global executives from iCAUR, VIP guests and respected members of the media.

As part of the classical theme experience, guests were invited to explore the design and engineering philosophy behind the V27. The showcase highlighted key elements of the vehicle, offering an inside look at how the V27 was conceived, designed, and brought to life, from its distinctive exterior form and interior detailing to the advanced technology that powers its performance. This immersive display allowed visitors to understand not just what the V27 is, but why it was created.

Spearheading the brand’s launch in the Middle East is iCAUR’s mid-to-large all-round hybrid SUV, the iCAUR V27, which enjoyed its global launch in Dubai. This marks the official announcement of its availability to customers worldwide, after the model already drew attention at multiple major global automotive events over the past year.

Tim Zhang, General Manager of Chery International Middle East, said at the launch: "iCAUR’s global debut in the UAE reflects our commitment to consumers across the Middle East. We are dedicated to delivering leading products and premium experiences to young and young-at-heart customers in the region."

True to iCAUR’s vision of a new-energy classic, the V27 blends quintessential boxy SUV design with pioneering New Energy technology to deliver a versatile, rugged SUV experience, both in the city and off-road.

Excitingly, iCAUR continues to build its ecosystem of customisations. The V27 comes with 39 pre-installed ecosystem ports and offers a wide range of upgrade accessories to enhance users’ high-quality lifestyle.

UAE customers will be supported with a network of showrooms and service centres. iCAUR has already opened the flagship showroom at Dubai’s Oasis Centre on Sheikh Zayed Road, along with showrooms in Abu Dhabi and Sharjah. These three strategic locations form the basis of iCAUR’s ambitious plans to expand the dealership and distribution network across all seven emirates. 

In addition, as an important member of the iCAUR ecosystem, the AiMOGA Robots will be showcased alongside the V27 in showrooms, allowing users to experience the cutting-edge technology of the new energy era firsthand.

“We have a clear vision for the UAE market – we are not content to simply open showrooms – these locations will be part of a bigger eco-system that includes world class after-sales service and establishing dedicated owner communities, so our valued customers can share experiences, enjoy interesting drives, interact with our highly trained teams and make new friends,” Mr Zhang commented.

Following its global launch in Dubai, the V27 is set to arrive in more countries and regions throughout the year, offering users worldwide a new choice of classic, new-energy boxy SUVs.

For more information on the iCAUR V27, visit www.icauruae.com.