SOUEAST reappointed as exclusive official automotive partner for Dubai Fashion Week
- Last updated: February 10, 2026 | 13:15 ..
Gulf Network
SOUEAST has been confirmed again as the Official Automotive Partner of Dubai Fashion Week (DFW) for the Autumn/Winter 2026/2027 season. This follows a highly successful partnership during SS25/26 and reinforces SOUEAST's commitment to bridging the automotive and creative industries while integrating global brand influence with regional cultural expression.
As the region's leading fashion platform, Dubai Fashion Week sets trends and drives style conversation through a dynamic schedule of events and strategic collaborations. In this edition, SOUEAST will enable designers and influencers to explore fresh creative avenues on an international stage, supporting the continued growth of the Middle Eastern fashion scene.
Aligned with its 2024 brand rejuvenation under the mantra “EASE YOUR LIFE,” SOUEAST is dedicated to delivering smart, aesthetically advanced mobility solutions for today's urban audiences. Present in more than 46 markets worldwide—across the CIS, Africa, the Middle East, and Central and South America—the brand blends technological innovation with contemporary design.
At DFW, SOUEAST will showcase lifestyle-focused vehicles that emphasize sophisticated styling and everyday usability. The official VIP fleet will include the Urban Intelligent S09, the Urban Stylish S06 DM, and the newly revealed Motorsuite S08 DM—each reflecting the brand's adaptability on and off the catwalk.
Making its UAE debut at DFW, the S08 DM features timeless exterior design with couture-level proportions and contours. Its spacious seven-seat interior combines expert craftsmanship with organic, nature-inspired finishes. Designers and media praised the model for its tranquil yet luxurious atmosphere and meticulous attention to detail—blending elevated aesthetics with practical functionality.
Looking ahead, SOUEAST aims to support the long-term evolution of the fashion industry locally and globally. By leveraging its distinct design language and high product quality, the brand will continue exploring intersections between mobility, fashion, and culture—creating inspired work that challenges expectations and sparks imagination.