World’s first Mercedes-Benz branded city to come up in Dubai worth Dhs30b

Inayat-ur-Rahman, Business Editor

Dubai: In a landmark collaboration uniting the global real estate and luxury automotive industries, Binghatti Developers, Dubai’s largest and fastest-growing property developer, and Mercedes-Benz, the world-renowned luxury automotive brand, have announced the launch of Mercedes-Benz Places – Binghatti City, the world’s first Mercedes-Benz branded city, with a total investment value of Dhs30 billion.

Building on the international success of Mercedes-Benz Places Dubai, this visionary project marks the second branded residential collaboration between Binghatti and Mercedes-Benz. It also represents a major milestone for Binghatti, introducing Binghatti City as the first fully master-planned community in the developer’s history.

Located in the Meydan area and spanning more than 10 million square feet, Mercedes-Benz Places – Binghatti City is set to become one of Dubai’s most ambitious urban developments. Conceived as a multi-tower branded city, the master plan integrates an exclusive collection of Mercedes-Benz branded residential towers within a cohesive and future-ready urban ecosystem. The development seamlessly combines luxury living, mobility innovation, and Mercedes-Benz’s iconic Sensual Purity design philosophy, unified by a strong community-focused vision

Mercedes-Benz Places – Binghatti City is envisioned as a self-sustained urban destination, offering residents a truly integrated “city within a city” lifestyle. The master plan brings together luxury residences, cultural and leisure districts, retail boulevards, parks and green corridors, mobility hubs, wellness and sports zones, as well as dining, entertainment, and community spaces.

The result is a complete lifestyle environment designed to provide residents with comfort, convenience, connectivity, and nature, all within walking distance, complemented by uncompromising design excellence and refined living standards.

Commenting on the partnership, Chairman Muhammad Binghatti said: “Partnering once again with Mercedes-Benz is a testament to our shared values of excellence, precision, and timeless design. Mercedes-Benz Places – Binghatti City represents a world-class urban experience where luxury and innovation converge to create a true city within a city. This master-planned development will stand as one of Dubai’s most distinguished destinations and a powerful symbol of elevated living.”

The landmark signing ceremony for the project was held at the Mercedes-Benz Museum in Stuttgart, Germany, between Chairman Muhammad Binghatti and Mathias Geisen, Member of the Board of Management of Mercedes-Benz Group AG, Marketing & Sales, officially marking the beginning of this extraordinary second collaboration. The project is scheduled for its official launch on 14 January 2026.

This announcement reflects not only the strengthening of a global partnership, but also a shared ambition to redefine the future of luxury living through visionary design, advanced technology, and intelligent urban planning.

Mathias Geisen, Member of the Board of Management of Mercedes-Benz Group AG, Marketing & Sales, commented: “Creating extraordinary experiences for our customers is at the core of who we are. With our next branded real estate project, Mercedes-Benz Places – Binghatti City in Dubai, we are taking this promise to an entirely new level, shaping destinations where our brand becomes something you can truly call home.”

At the heart of the project lies Mercedes-Benz’s renowned Sensual Purity design philosophy, which defines both the architectural and experiential vision of Binghatti City.

Meanwhile, Binghatti has recently announced a landmark achievement in the region’s luxury real estate sector with the sale of the most expensive penthouse in Dubai and the Middle East, valued at Dhs550 million, at the iconic Bugatti Residences by Binghatti.

The historic transaction was concluded by Binghatti’s Chief Sales Officer Abdullah Binghatti, setting a new world record for Dubai’s real estate market and achieves the highest price per square foot ever recorded in Business Bay, reaching Dhs 11,650 per sq.ft.

Commenting on the achievement, Chairman Muhammad Binghatti states “Year to date, we have achieved the number-one position in Dubai’s real estate market, with more than 14,000 units sold, surpassing both public and private peers. As Dubai’s fastest-growing real estate player, Binghatti has now risen into the top three developers in the city, commanding a significant share of the market according to the latest Dubai Land Department figures. These results reflect the strength of our strategy and the trust our clients place in our vision.”

Spanning an extraordinary 47,200 sq.ft, this ultra-exclusive residence stands as a testament to the unmatched demand for Bugatti Residences by Binghatti, the world’s first Bugatti-branded residential development.

The development has already become home to several global icons, with football superstar Neymar Jr., Italian tenor Andrea Bocelli, and international footballer Aymeric Laporte among those who have purchased residences within the project.

Crafted for the world’s most discerning high-net-worth individuals, Bugatti Residences blends the elegance of French art de vivre with the energy of Dubai’s metropolitan core. Located in the heart of Business Bay, the development offers unparalleled access to the city’s major landmarks and business hubs, making it a preferred destination for global elites seeking prestige, security, and elevated living.

With its ultra-luxury homes, signature Sky Mansion penthouses, and world-first features, including exceptional privacy and bespoke amenities, Bugatti Residences continues to define the uppermost tier of Dubai’s luxury property landscape.

This record-breaking sale further reinforces Dubai’s position as a global capital for luxury real estate and highlights Binghatti’s ongoing commitment to delivering architectural icons that push the boundaries of innovation and exclusivity.