Amaal’s MANSORY Residences brings automotive-inspired luxury living to Dubai’s skyline

As Dubai’s ultra-luxury real estate market surges, Abdulla Lahej, Chairman of Amaal, shares how the company's flagship project merges high-performance automotive design with bespoke living, for an experiential, affluent lifestyle.

This year, Amaal launched MANSORY Residences, bringing the iconic automotive design brand into luxury real estate. Can you tell us more about its key features?

MANSORY Residences merges the sculptural, high-performance aesthetic of MANSORY’s automotive heritage with ultra-luxury residential living. The 60-storey tower, located in Meydan Horizon, offers one- to four-bedroom apartments and eight full-floor penthouses, each finished with bespoke materials like leather-wrapped furnishings, brushed metals, custom woodwork, all evoking the sensibility of a supercar cabin. Interiors are enhanced by layered lighting, concealed kitchen mechanisms, upholstered accents, and refined textures for a sensory-rich environment.

Smart-home automation controls lighting, climate, security, even parking access. On the lifestyle side, world-class amenities span three levels: infinity pools, indoor and outdoor gyms, yoga and spa zones, a cinema, padel courts, mini-golf, curated lounges, coworking and creative spaces, open-air dining, and retail convenience,  creating a holistic, design-led, and wellness-oriented living experience. 

You are already experiencing high interest from buyers. What sets this development apart and drives such strong demand?

MANSORY Residences appeals at the intersection of three powerful dynamics: brand prestige, design-led luxury, and real estate market momentum. First, this is the first time globally that MANSORY, a super-car customisation icon, enters real estate, offering “collectible”, branded living that resonates with affluent, style-driven buyers. Second, the design-led bespoke interiors and experiential amenities meet growing demand for residences that reflect individuality and lifestyle, not just square metres. 

Third, macro-market dynamics favour high-end real estate: in H1 2025, Dubai recorded 3,731 transactions above $2.72 million (AED 10 million), a 62.7% increase over H1 2024, underscoring surging global and domestic demand for luxury homes.  With limited supply of “true ultra-luxury branded residences,” projects like MANSORY stand out generating strong competition among discerning buyers.

With Dubai exploring digital innovations like property tokenization, how do you see this trend reshaping access and liquidity in the luxury real estate market?

We see tokenization as a paradigm-shifting innovation for luxury real estate. Through our partnership with IOPn, launching tokenized shares of MANSORY Residences, we aim to democratize access, enabling a broader investor base to own fractions of what were traditionally illiquid, high-ticket properties. This significantly lowers entry barriers, supports global investor participation, and improves liquidity. 

Tokenization can turn real estate into a tradeable, 24/7-accessible digital asset. With over $25 billion assets tokenized globally by 2025, market liquidity remains a challenge.  For tokenization of luxury towers to fully succeed, we will rely on transparent valuation, robust regulatory frameworks, and active secondary markets. But the potential is real: a shift from “buy-and-hold” luxury real estate to a more fluid, accessible model of ownership.

Sustainability is becoming increasingly essential in modern real estate. How is Amaal integrating sustainable practices into MANSORY Residences and future projects?

Sustainability is central to our philosophy, even in ultra-luxury developments. For MANSORY Residences, this includes energy-efficient systems, eco-conscious material sourcing, water-efficient and waste-reduction strategies, and smart-home automation that optimizes energy use (lighting, HVAC, climate control). Through these measures, we seek to reduce carbon footprint while preserving high standards of luxury and comfort. This reflects a broader regional shift, as demand grows for “green” and smart-enabled luxury living. 

What can we expect from the brand in the near future? Are there any exciting plans or updates you can share?

This launch is just the beginning of a long-term vision. We will continue to strengthen our commitment to thoughtful, design-first living. We are also accelerating our involvement in innovative ownership models (like tokenization) and smart-living ecosystems. In parallel, we continue to commit to sustainability, high-end craftsmanship, and personalized living experiences. As the luxury market evolves, we aim to stay ahead, whether through new design partnerships, smart-community integrations, or alternative ownership frameworks.