DAMAC Elevate: How a new era of Digital Rewards Platform is transforming employee recognition at DAMAC Properties

DAMAC Properties, a global leader in luxury real estate development, has announced the launch of a first-of-its-kind Digital Rewards and Recognition Platform, DAMAC Elevate.

This unique initiative is designed to bring employee appreciation to the forefront of the company’s culture, creating stronger connections, boosting motivation, and celebrating the contributions of its people.

The launch was attended by Hussain Sajwani, Founder and Chairman at DAMAC Properties, together with Ali Hussain Sajwani, Managing Director – Finance, Technology, Operations & Hospitality at DAMAC Properties, highlighting the company’s leadership commitment to recognising its people.

Commenting on the launch, Hussain Sajwani said: “DAMAC Elevate is not just a platform; it’s our way of showing that every contribution is seen, valued, and celebrated. Recognition is key to our culture, and we are proud to take this step in honouring the incredible talent within our organisation.”

At the core of DAMAC’s philosophy is the belief that recognition is one of the most powerful drivers of ambition, engagement, and connection within the workplace.

DAMAC Elevate is designed to transform the way recognition is experienced across all levels of the organisation. By offering real-time recognition capabilities, from peer-to-peer acknowledgements to head of department endorsements, this platform ensures that employees feel consistently valued and appreciated.

DAMAC Elevate provides a fully digitised workflow that simplifies the process of rewarding employees and enables customisation of rewards based on individual preferences. Additionally, it offers comprehensive data reporting and analytics, empowering leadership with insights to drive performance, engagement, and team morale.

For employees, DAMAC Elevate provides an intuitive and seamless experience for redeeming points and selecting rewards from a global catalogue, thereby strengthening their connection with the organisation. Heads of departments benefit from AI-driven analytics and insights that reflect team performance and cultural engagement, supporting informed decision-making and growth strategies.

DAMAC Elevate is not just an internal milestone it is part of a broader effort to attract, retain, and celebrate top talent and a step towards positioning DAMAC as one of the best places to work where recognition fuels motivation, and every employee feels seen, supported, and inspired. 

Or DAMAC Elevate is not just an internal milestone—it is part of a broader effort to attract, retain, and celebrate top talent and putting DAMAC on the talent map worldwide.

Commenting on this landmark initiative, Chief Human Capital Officer at DAMAC Properties, M.P. John said: " This platform is more than a rewards system; it’s a catalyst for meaningful connections and shared achievements across the organisation. Recognising the contributions of our People is fundamental to our continued success.”

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