Deal to boost UAE natural diamond industry

Natural Diamond Council (NDC), a global not-for-profit organisation representing the natural diamond industry and its entire value chain, is proud to announce a strategic collaboration with Dubai Jewellery Group (DJG). The partnership was marked recently during a B2B event held in Dubai, dedicated to reinforcing the integrity, transparency, and long-term growth of the natural diamond sector.

The event was attended by leading jewellers, retailers and industry experts from across the UAE. Together, they engaged in an open dialogue on the evolving diamond consumer market, shifting perceptions, and how the industry can collectively build a stronger, more transparent future.

The session was led by Richa Singh, Managing Director, Natural Diamond Council, and Tawhid Abdullah, Chairman, Dubai Jewellery Group. The session explored how collaboration and shared values can empower the jewellery trade. Discussions was focused on authenticity, traceability, ethical sourcing and consumer trust.

Richa Singh said, “At NDC, we represent the natural diamond industry and its entire value chain, from mining to manufacturing, design, and retail. We see ourselves as the custodian and knowledge authority of one of the most cherished luxury categories. Our collaboration with DJG is built on shared values of transparency, integrity, and commitment to empowering the industry with facts and expertise. This initiative marks the beginning of a stronger synergy. We are coming together as an industry to bust myths, build trust, and leave with a concrete plan of action that supports both retailers and consumers. Our aim is to be the one-stop expert platform that helps the industry grow together, not individually.” Tawhid Abdullah said, “This initiative reflects a shared vision to reinforce the natural diamond narrative in one of the world’s most dynamic jewellery markets. Dubai stands as a symbol of innovation, luxury, and trust, qualities that align perfectly with the values of NDC and DJG.

This is about strengthening the integrity of our industry and our collective commitment to consumers. We are not just celebrating individual success, but nurturing a unified ecosystem where knowledge and collaboration to drive growth for all.”