REEF Luxury Developments launches CSR initiative - REEF UAE President support program to eliminate the 20% down payment for salaried residents
- Last updated: September 4, 2025 | 16:06
4th September 2025, Dubai, UAE: In line with the UAE’s vision and driven by a deep understanding of the challenges faced by salaried residents, REEF Luxury Developments has launched a first-of-its-kind initiative to make homeownership more accessible, without the 20% down payment required by developers.
More than one million salaried UAE residents have stable, productive lives, yet remain unable to own a home due to this upfront financial barrier. Recognizing this as a key challenge, REEF is taking decisive action to bridge the gap.
Titled ‘The -20 By REEF’, this Corporate Social Responsibility (CSR) program offers a limited-time opportunity tailored to support UAE-based salaried professionals.
“This initiative is not a promotion. It’s a purpose-driven solution that reflects our commitment to unlocking access to homeownership for UAE residents,” said Samer Ambar, Co-Founder & CEO of REEF Luxury Developments.
The program allows eligible residents to purchase off-plan homes through Shariah-compliant financing with affordable monthly installments, eliminating the need for a 20% down payment.
This initiative is supported by REEF luxury developments with a regulated Islamic financial institution. The structure ensures financial security and alignment with residents’ income levels.
“We see this initiative as a transformational step in turning aspiration into reality, making the dream of homeownership an achievable journey for today’s UAE salaried residents,” added Ambar.
The launch of ‘The -20 By REEF’ reinforces the company’s commitment to innovation in real estate. It follows a series of successful developments known for their patented Climate-Controlled Sunken Balconies and Winter Gardens, redefining what it means to live comfortably and luxuriously in Dubai’s climate.
About Reef Developments
Reef Developments is at the forefront of innovation in Dubai's real estate market, dedicated to delivering practical solutions that enrich everyday living. The company specialises in crafting high-quality, elegant homes that seamlessly blend innovative designs with thoughtful details. Each Reef community is designed to be vibrant and connected, offering exceptional value and a smart investment choice for investors.