Drive now, pay later: Shory and Wio Bank unveil embedded car insurance with monthly installments

Shory, the UAE’s leading digital insurance platform, is proud to announce a strategic partnership with Wio Bank to deliver a faster and more accessible way for customers to obtain car insurance, seamlessly embedded within the Wio Personal app. This milestone collaboration was officially formalized during a signing ceremony, highlighting the shared commitment of both organizations to innovation and customer-centricity. 

This collaboration introduces a game-changing embedded insurance experience, allowing Wio users to purchase car insurance in just a few clicks. Customers now have the option to split their insurance payments into easy monthly installments ranging from 3 to 48 months, eliminating financial barriers and providing payment convenience to the users.

CEO of Shory UAE, Aoun Al Smadi said, “This partnership with Wio represents a shared vision of making every day financial decisions simpler and smarter. At Shory, we’ve always believed that insurance should be intuitive and effortless. By embedding our services within Wio’s digital ecosystem, we’re making car insurance more accessible than ever, right at the point of need.”

Prateek Vahie, Chief Commercial Officer at Wio Bank, said, “We’re reimagining how people engage with their finances, and that means making protection as accessible and effortless as banking itself. Our partnership with Shory brings essential insurance solutions directly into the Wio Personal app, empowering customers to protect what matters most with just a few taps. It’s a key step forward in our mission to simplify financial life, bringing insurance into everyday banking.”

This partnership marks a significant step forward in the evolution of embedded financial services in the UAE, offering a fully digital, hassle-free solution for one of the most important aspects of vehicle ownership.

With both companies committed to driving digital innovation and customer-centric experiences, Shory and Wio are poised to redefine how car insurance is perceived, purchased and financed in the region.