Royex Technologies: AI spiraling business growth

Artificial Intelligence (AI) is reshaping how businesses operate today, according to Rajib Roy, Founder and CEO of Royex Technologies, a leading AI and digital transformation company headquartered in Dubai.

“From real-time decision-making to predictive analytics, AI empowers companies to move faster, operate smarter, and serve customers more efficiently,” said Roy, author of four AI and technology focused books.

Reactive management to proactive strategy

“It’s transforming manual tasks into intelligent workflows, enabling businesses to scale without proportional increases in cost or workforce. More importantly, it’s helping leaders shift from reactive management to proactive strategy, based on data-driven insights. The real transformation lies in how AI allows companies to focus more on innovation and customer experience—two key drivers of long-term success,” explained Roy.

Significant drop in operational cost of business

Sharing an example of how AI transformation is scaling business operations, Roy said one of Royex Technologies’ product EYAANA – an AI-first communication platform has made a positive impact on multiple industries. In particular, it has made massive strides with a real estate company where EYAANA has automated over 80% of lead interactions for the business across phone, WhatsApp, and web chat.

“This has resulted in a massive response time drop from hours to seconds. Beside, conversion rates improved by 27%, and the sales team could focus on closing deals rather than chasing leads. All this has led to a significant reduction in operational costs, for the real estate company as AI has replaced two full-time resources.”

Maximising human resources

In the hospitality sector, Royex Technologies partnered with a hotel group that previously had a team of 16 people managing customer support across WhatsApp, web chat, and social media. After integrating EYAANA’s AI agents across all platforms, they were able to reallocate 12 staff members to other departments, retaining just two people for overseeing customer service operations.

What previously required 16 human agents is now managed with an AI-augmented team of two people resulting in a cost saving of nearly 75% in that department, while maintaining 24/7 responsiveness and improved customer satisfaction. Beside the reallocation of the staff to other departments also meant their productivity was put to full use elsewhere.

Giving clarity to businesses to move faster

Strategically, AI creates value in multiple areas. It helps businesses better understand customer behavior and forecast future trends, enabling more personalized and targeted offerings. Roy said: “Pricing and marketing strategies can be optimized using real-time data, while AI-powered tools support improved risk management and fraud detection. In supply chain operations, AI enhances planning, demand forecasting, and logistics efficiency.

Additionally, by automating repetitive tasks and augmenting human capabilities, AI significantly improves employee productivity. In essence, AI acts as a decision-making accelerator, giving businesses the clarity and confidence to move faster and adapt smarter in a competitive environment.”