Max-Hervé George led SWI Group Targets Europe’s AI Infrastructure Gap

SWI Group, a diversified investment firm headquartered in Switzerland, is repositioning itself to meet the demands of Europe’s fast-changing digital economy. With a deep bench in real estate, private equity, and structured finance, the firm is now focusing heavily on artificial intelligence and data centre infrastructure—sectors increasingly viewed as central to economic resilience and technological sovereignty.

This pivot reflects a broader realignment within European capital markets, as traditional asset classes face margin compression and geopolitical volatility. For SWI, the opportunity lies in capturing long-term growth at the infrastructure layer of AI and digital services.

Max-Hervé George, the firm’s Chairman and Co-CEO, sees the shift as essential. “We are at the start of a secular transformation in how data is processed, stored, and monetized,” he said. “Our aim is to invest not just in trends, but in foundations.”

The move comes as Europe grapples with its digital dependence on non-European cloud providers. Policy momentum—driven by digital sovereignty goals and the Green Deal—is pushing for domestically owned, carbon-conscious data infrastructure. SWI’s focus on this intersection of technology and sustainability is timely.

While other firms are chasing late-stage AI startups, SWI’s thesis is more infrastructure-first. The firm is pursuing green data centre sites, AI-enabled logistics platforms, and software ecosystems that integrate with the European regulatory framework. This conservative yet forward-looking strategy allows SWI to stay above the noise while investing in defensible, long-term assets.

Strategically, SWI’s multi-sector background gives it an edge in identifying real-world bottlenecks in AI deployment, whether they be latency issues in logistics or lack of processing power in edge computing applications.

This intelligence is already informing the firm’s pipeline, which includes AI infrastructure hubs in secondary European markets where power availability, land cost, and policy support align.

“SWI is not just moving capital—we’re translating vision into infrastructure,” George added. “We’re not reacting to today’s headlines. We’re investing in tomorrow’s reality.”

With one foot in the physical economy and one in the digital, SWI Group appears well-placed to bridge Europe’s past and future.