SOUEAST S06 DM – The Hybrid SUV that’s built to impress

SOUEAST has officially arrived in the UAE under the exclusive partnership of Elite Group Holding, a homegrown conglomerate known for its innovation across Automotive, E-commerce, Investments, and Real Estate & Contracting. With this bold entry, SOUEAST UAE brings a fresh proposition to the market: "Ease Your Life" — and the S06 DM plug-in hybrid SUV is a standout representation of that promise.

Performance & Technology

The S06 DM delivers an exhilarating 355 horsepower and 530 Nm of torque, offering a level of performance that easily competes with more established premium brands. Under the hood, its advanced PHEV powertrain blends high output with fuel efficiency, giving drivers the flexibility of electric power with the reassurance of petrol backup. This hybrid configuration delivers an extraordinary combined range of over 800 km, making it a solid choice for both city commutes and long-haul drives.

Smart Features for Modern Lifestyles

Inside the S06 DM, technology takes the spotlight, seamlessly integrated into a cabin that features a multilingual voice control system (available in five languages), customisable ambient lighting, and smart, user-friendly tech designed to enhance every journey.

With features like 50W wireless fast charging and a premium Sony 8-speaker sound system, the in-car experience is immersive, intuitive, and designed for modern lifestyles.

Peace of Mind Comes Standard

Only available through Elite Group Holding, the S06 DM is backed by a 10-year / 1 million KM warranty, one of the most competitive in the industry. Buyers also enjoy 5 years of roadside assistance, a 3-year service contract, and complimentary services like insurance, registration, and window tinting (terms and conditions apply), all designed to make ownership as effortless as possible.

A Design for the Future

With over 20 years of global experience, SOUEAST has made a name for itself by crafting vehicles tailored for urban lifestyles. The S06 DM carries this DNA forward with sleek lines, futuristic detailing, and a spacious, versatile interior. It’s a hybrid that doesn’t compromise on looks, comfort, or performance.

Final Word

The SOUEAST S06 DM isn’t just a new face in the UAE market—it’s a statement. With advanced tech, standout design, and unmatched warranty benefits, it redefines what UAE drivers can expect from a premium hybrid SUV. For more information, visit the brand’s showroom on Sheikh Zayed Road and experience the next generation of driving, where ease meets innovation.