Expo City Dubai, an innovationr driven, people-centric community

Inayat-ur-Rahman, Business Editor

Dubai: Expo City Dubai, the legacy city of Expo 2020 Dubai, is an innovation-driven, people-centric community rooted in the belief that collaboration can propel sustainable progress. Its prime location and world-class connectivity place it at the centre of Dubai’s future – the lynchpin between Dubai Exhibition Centre, Al Maktoum International Airport and Jebel Ali Port and a key driver of Dubai’s Economic Agenda (D33).

A world-class free zone, it is home to a thriving business community that supports cross-sector collaboration and provides a springboard for businesses of all sizes to scale and grow, enhancing Dubai’s position as a global centre of trade and reinforcing the UAE’s development and diversification ambitions. Its residential communities redefine urban living, exemplifying best practice in innovative, environment-friendly design with a focus on wellbeing and happiness An incubator for innovation, it is a testbed for solutions and a platform for groundbreaking ideas that benefit both people and the planet. Packed with educational, cultural and entertainment offerings, with more than 30 indoor and outdoor venues attracting.

FUJIFILM Middle East and Africa on Wednesday inaugurated its new offices at Expo City Dubai – an innovation-driven, people-centric community designed as a blueprint for sustainable urban living and the new centre of Dubai’s future. The launch of its new offices is part of the company’s future-facing mindset, as well as efforts to increase proximity to end-consumers and key partners. The site will also be home to FUJIFILM Technology centre (FTC), which will showcase the company’s innovative offerings.

The Japanese company brings world-renowned expertise and innovations to some of the region’s vital sectors. As a global leader in healthcare, imaging and printing technologies, the firm supplies cutting-edge solutions in the UAE such as innovative diagnostic imaging systems helping raise the standard of care in the country and contributing to its development goals. The company is also preparing to launch AI-driven screening centers (NURA) in the UAE, reflecting its commitment to early detection and better health outcomes.

FUJIFILM Technology centre (FTC), meanwhile, will offer professional training for employees, business partners and end-users in the Middle East, Africa, Europe, and Asia. The centre is equipped with a comprehensive range of FUJIFILM solutions for live demonstrations, allowing visitors to try and test multiple products and services.

Ken Okaniwa, Ambassador of Japan to the UAE, said: “We welcome the inauguration of FUJIFILM’s new offices and Technology centre in Expo City Dubai. This new investment by Japan’s top company in healthcare, imaging and printing reflects the excellent relations between Japan and the UAE as well as the strategic position of the UAE as a global hub for business. I look forward to FUJIFILM’s technologies contributing to better healthcare, promotion of industries and human capacity development.” Manal AlBayat, Chief Engagement Officer, Expo City Dubai, said: “With its technologies used in vital sectors and its commitment to knowledge-sharing, FUJIFILM’s choice of Expo City Dubai for its new offices and Technology centre reinforces the city’s position as a hub for global businesses driving innovative solutions in the UAE and beyond. We are proud to welcome FUJIFILM to our innovation- and sustainability-focused community – an ecosystem where like-minded entities collaborate to drive meaningful progress.” FUJIFILM’s renewed commitment to the region follows last year’s impressive annual performance, and the firm is looking to repeat the feat in 2025 with a double-digit growth.

FUJIFILM Middle East and Africa will also extend its commitment to Emiratization, with plans to introduce new hires to support FTC operations and cement the company’s leading role in knowledge sharing.

Underscoring the global importance of the FTC for the company, Masataka Akiyama, President and CEO of FUJIFILM Europe, added: “Our investment in the FUJIFILM Technology centre is a powerful tool to enable product showcases, including a full-fledged medical centre with hands-on training and lectures delivered by healthcare professionals in the UAE, Egypt, and Morocco. We are now also inviting imaging and printing experts to our new Dubai office space to facilitate the exchange of ideas and support the delivery of unrivaled solutions to our customers.”

Michio Kondo, Managing Director of FUJIFILM Middle East and Africa, also said: “With the opening of our new offices at Expo City Dubai, FUJIFILM is starting the next exciting chapter of our success story in the Middle East. As we look to deepen our contribution to the region’s prosperity and the wellbeing of its people by providing value through innovation and purpose-driven growth, our new space will be a centre for co-creation, training, new partnerships, and the development of high-tech solutions to help enhance lives and economies.” Over the past five years, Fujifilm has more than doubled its number of staff across its offices in the UAE, Saudi Arabia, Qatar, Egypt, Morocco, and South Africa.

FUJIFILM Middle East and Africa FUJIFILM Middle East and Africa, part of the globally renowned FUJIFILM Corporation, provides innovative solutions across multiple sectors, including healthcare, photography, graphics, printing, and digital imaging. With over 90 years of expertise, FUJIFILM is at the forefront of healthcare transformation, pioneering diagnostic equipment, AI solutions, and tele-radiology services.