Sharjah boosts service quality for individuals and businesses

Sharjah Economic Development Department (SEDD) has launched a trade name issuance service using artificial intelligence technologies (AI), marking a significant step forward in the Department’s digital transformation journey, aiming to improve the service experience for individuals and businesses.

This initiative represents a fundamental shift in restructuring procedures and reducing the time and effort required to complete transactions through SEDD various channels.

In addition, SEDD seeks through implementing the AI-based trade name issuance service to provide an innovative experience for beneficiaries. Thus, the service relies on AI technologies to analyse the nature of commercial activity and suggest innovative names that comply with regulatory requirements.

Likewise, SEDD seeks through this service to facilitate the issuance of trade names through a simple and user-friendly interface, reducing time and effort by automating the process and improving operational efficiency.

It also aims to improve the quality of trade names to align with the business’s identity, encourage entrepreneurship, and enhance Sharjah’s position as a leading centre for the application of artificial intelligence technologies.

Furthermore, trade name issuance service that is powered by AI technology includes a range of benefits, most notably reducing the completion process of trade name issuance by up to 98 per cent, providing personalised suggestions based on user activity and preferences, improving the user experience and reducing human errors, thanks to the integration of generative AI technologies into core processes.

Commenting on that, Hamad Ali Abdullah Al Mahmoud, SEDD Chairman, emphasised that the trade name issuance service using AI technologies represents a qualitative shift in the way services are provided to customers. It has been developed to provide a unified and integrated digital experience based on AI and operational flexibility, meeting the aspirations of customers across various sectors.

Al Mahmoud Also added that the project embodies SEDD’s vision to enhance digital infrastructure and leverage modern technology to support the development process. It also enhances the flexibility and efficiency of the emirate’s business environment, facilitates the establishment of companies and businesses across various disciplines, and boosts the attractiveness of local and foreign investments in Sharjah.

On the other hand, Ali Ahmed Al Naqbi, Director of IT Department at SEDD, emphasised that all digital transformation projects that SEDD adopts confirms its commitment to employing the latest modern technologies, ensuring the provision of innovative services that enhance the customer experience and improve performance efficiency.

Moreover, Al Naqbi pointed out that the launch of this smart service reflects the Department’s commitment to developing a flexible digital infrastructure in a way that goes in line with the technological changes. This ensures the provision of advanced government services that meet future aspirations and facilitate effective communication between customers and the Department.

Meanwhile last month in line with its ongoing efforts to modernise and enhance digital government services, the Sharjah Finance Department (SFD) has officially launched its new AI-powered virtual assistant platform, “Shj3”, developed by “Tahseel”.

The innovative platform marks a major leap in the digital transformation of Sharjah’s financial systems, aiming to provide secure, efficient, and user-friendly support and payment services for individuals and businesses through multiple “Tahseel” channels—saving both time and effort for all users.

The launch ceremony was held at the SFD’s headquarters in the presence of Sheikh Rashid bin Saqr Al Qasimi, Director of the Sharjah Finance Department, Huda Al Yassi, Director of the Financial Systems Department, along with SFD heads, specialists, and a number of staff members.

Sheikh Rashid bin Saqr Al Qasimi emphasised that the launch of “Shj3” reflects the SFD’s future-forward vision to build an intelligent financial environment powered by cutting-edge AI technologies.

“This initiative simplifies financial processes, reduces transaction time, and enhances transparency in government services. It reinforces Sharjah’s position as a leading city in adopting smart, digital solutions and opens new horizons for improving the user journey while achieving seamless integration between financial systems and smart platforms to boost operational efficiency and service quality.”

Sheikh Rashid further explained that the platform’s name, “Shj3”, was carefully chosen to reflect Sharjah’s digital identity: “Shj” stands for Sharjah, and the number “3” symbolises the emirate’s strategic economic and geographic dimensions.