EXEED by Al Ghurair launches EV and hybrid fleet in UAE

Gulf Network       

.  EXEED unveils its first electric and hybrid model range, introducing the RX Plug-in Hybrid SUV, EXLANTIX ET SUV(REEV hybrid version available), and its first sedan debut, the EXLANTIX ES       

.  EXEED drives new energy into sustainable mobility with the opening of its flagship Abu Dhabi showroom—dedicated to its Super Hybrid REEV, and EV models       

.  EXEED offers exclusive ownership benefits: 7-year/200,000km full-vehicle warranty, 8-year/160,000km battery warranty.

EXEED by Al Ghurair celebrated the unveiling of its electric vehicle (EV) and hybrid models in the UAE, with an exclusive launch event at Skydive Dubai on 9 April 2025. The premium automotive brand is reshaping the region’s sustainable mobility landscape, combining innovative technologies and performance to offer superior driving experiences.

EXEED is redefining the future of mobility with the launch of its fully electric models: the EXLANTIX ET SUV and the ELANTIX ES – EXEED’s first sedan. Equipped with the Super Hybrid Range Extended Electric Vehicle (REEV) technology, both models deliver an exceptional driving range of over 1,000 km.

At the heart of this line-up is the Qualcomm-powered technology. Prioritising safety, the models have received a 5-star C-NCAP & CIASI rating, 88% high-strength steel, and advanced airbags, alongside cutting-edge driver assistance technologies for effortless control.

EXLANTIX ET – Redefining Electric Driving

Designed for those who demand versatility and endurance, the EXLANTIX ET SUV offers both pure electric and range-extended powertrain options, featuring EXEED’s pioneering Golden Range Extender Technology to eliminate charging anxiety. A high-performance adaptive air suspension system ensures a premium, smooth ride, rivalling luxury SUVs.

With a drag coefficient of 0.266Cd and a 0-100 km/h acceleration in 4.9 seconds, the ET seamlessly blends efficiency with power, while offering passengers exuding comfort in zero gravity seats. Furthermore, it offers Arabic voice command, and an intelligent cockpit that puts drivers in control with minimal effort.

EXLANTIX ES – Future of Performance and Design

The ELANTIX ES is a bold expression of avant-garde design, blending aerodynamics with artistry for a striking yet efficient silhouette. With a 0.205Cd drag coefficient, it enhances energy efficiency while ensuring a smooth, whisper-quiet ride. Engineered for precision handling and optimised weight distribution, the ES delivers an exhilarating 0-100 km/h acceleration in just 3.7 seconds.

Its sleek aesthetics coupled with dynamic performance, offers an unmatched fusion of innovation, elegance, and driving excitement. Inside the sporty frameless door design encompasses a D-shaped steering wheel ready to give drivers a racing feeling of handling and grip.

RX Plug-in – The Voice of the Hybrid

EXEED has also introduced the RX Plug-in Hybrid SUV that balances power and efficiency. Powered by the Super Hybrid REEV System, it delivers a total range of over 1,300 km and maintains real-world fuel efficiency as low as 1.2L/100 km of a full charge.

The model is equipped with a Three-Speed Super Hybrid Transmission generating 445KW of power through 11 gear combinations, ensuring a responsive yet smooth ride. The safety is reinforced by a high-performance CATL battery, enhanced with EXEED’s M3P material system, which delivers real-time diagnostics and can cut power within just 2 milliseconds in the event of a collision. Also, designed for extreme conditions, it operates reliably across a wide temperature range of -35°C to 60°C - ideal for the UAE’s harsh climate.

With its Smart Hybrid REEV technology system, advanced safety measures, and long-range capabilities, the RX PHEV stands as a strong addition to EXEED’s new energy line-up.

New Showroom, New Energy – EXEED Flagship Showroom

EXEED also opened its flagship showroom on 9 April 2025, located on Corniche Street in Abu Dhabi. This state-of-the-art facility will offer customers an immersive introduction to the brand’s electric future, with futuristic art installations, interactive digital advisors and EXLANTIX merchandise and products.

“This launch is about more than just new models, it’s about EXEED defining the future of electric mobility in the region. With our industry-leading new technology, full EV and hybrid range of vehicles, and the introduction of the UAE’s first dedicated EXEED EV showroom, we are taking a major step forward in delivering intelligent, high-performance electric vehicles. The future of driving is here, and EXEED is at the forefront of this transformation,” concludes Oscar Rivoli, Chief Executive Officer of Motors, an Al Ghurair Mobility business.

Exclusive ownership benefits with Extended Warranties

EXEED announced today that both EV and hybrid models will continue to offer the brand’s signature 7-year/200,000-kilometer full-vehicle warranty, while introducing an additional 8-year/160,000-kilometer battery warranty to address consumer concerns about new energy vehicles.

EXEED invites customers to explore its refreshed design in new energy vehicles by visiting its Dubai showrooms at Gold Diamond Park, opposite Equity Metro Station, and D74, Al Ittihad Road – Al Khabaisi - Dubai. Customers in Ras Al Khaimah can visit the showroom on Sheikh Rashid Bin Saeed Street in Saqr Bin Mohammed City. In Abu Dhabi, EXEED welcomes customers to its showroom on Corniche Street, Al Khalidiyah, adjacently located to its flagship showroom, dedicated to Super Hybrid REEV, and EV models.

For more information or to schedule a test drive, contact EXEED by Al Ghurair at 600 540045 or visit www.exeed-uae.com

For more information, contact the EXEED team at 600 540045 or via the website: www.exeed-uae.com.

About EXEED:

EXEED is a premium brand that combines the centuries-old traditions of European automotive culture with the latest intelligent manufacturing technologies.

Designers and engineers from established premium European automobile manufacturers, take part in the development of EXEED cars. 

Currently, the EXEED brand is set to be the only premium marque in the UAE market that will offer a full lineup encompassing ICE vehicles, plug-in hybrids, pure electric models, and REEV hybrids, showcasing its robust technological reserves and scientific prowess.

About EXLANTIX:

EXLANTIX is EXEED’s premium electrified sub-series, delivering cutting-edge BEV and REEV vehicles that merge high-performance engineering with intelligent connectivity and award-winning design. Current models include the ES sedan and ET SUV, engineered to redefine next-gen mobility through driver-centric innovation.

For more information, please visit:  www.exeed-uae.com  or contact at 600 540045.