Q&A with Tatiana Tonu, Managing Director, Object 1 on real estate market in the UAE

Gulf Network

1. Object 1 has been active in the UAE for two years now. Can you share more about the company’s journey and its progress in this short period?

Over the last 2 years of active operation in the UAE, Object 1 has achieved remarkable progress by concentrating on some of Dubai’s most sought-after and rapidly growing areas, such as Jumeirah Village Circle (JVC) and Jumeirah Village Triangle (JVT). Drawing on its expertise from successful projects in Ukraine and Spain, the company has already established itself as one of the top 3 developers in JVC and JVT areas. This success highlights Object 1's continued growth and its forward-looking strategic vision.

With 10 projects currently under development, Object 1 has built a solid foundation in these high-growth neighborhoods. The company’s presence is further highlighted by its two sales galleries that are located in the prime areas of Downtown Dubai. Supported by a dedicated team of over 250 employees, Object 1 is poised for continued growth and expansion.

As a key part of the TSZ Group, Object 1 is dedicated to shaping the UAE's real estate sector, contributing to the country's dynamic growth with an unwavering focus on innovation, quality, and sustainability.

2. Your developments are known for their focus on creating holistic urban environments. What inspired this approach, and how do you ensure it is integrated into your projects?

This approach is based on careful planning that focuses on using resources efficiently across human, financial, and technological domains to sustain growth and uphold exceptional quality standards. Clear objectives and strict timelines, like the completion of its residential portfolio by 2027, guide every stage of development. By incorporating this philosophy into each project, we aim to not only improve the urban landscape but also enrich the quality of life for the communities we serve.

Object 1's commitment to creating holistic urban environments is deeply rooted in its vision of contributing meaningfully to Dubai’s dynamic skyline and cultural identity. As a young yet ambitious developer, we go beyond building residential spaces to create living art galleries. This vision shines in our signature projects, such as Evergr1n, where modern European luxury is expressed through contemporary architectural designs, refined lines, and advanced technical solutions that ensure each project leaves a lasting legacy.

3. Sustainability and green spaces are key aspects of modern living. How does Object 1 incorporate these elements into its real estate projects in Dubai?

Sustainability and green living are central to Object 1's philosophy in real estate development. As a developer certified for its commitment to green construction, Object 1 prioritizes the integration of eco-friendly technologies and materials across all its projects. This includes water-saving fixtures, energy-efficient designs and appliances, sustainable landscaping, and advanced systems for water purification and energy monitoring.

The company incorporates green building materials with low carbon footprints, high-efficiency insulation, and LED lighting to reduce environmental impact. Smart building technologies, such as waste management systems and EV charging stations, further enhance sustainability, while features like high-quality air filtration systems and inclusive design ensure both environmental and resident well-being.

Object 1's dedication extends beyond individual buildings to holistic urban planning. Projects are designed to include ample green spaces, convenient access to public transportation, and support for local businesses. By embedding sustainability at every level, Object 1 not only meets the demands of modern living but also creates communities that positively impact both the environment and society.

4. With Dubai’s real estate market becoming increasingly competitive, how does Object 1 differentiate itself to attract residents and investors?

In Dubai's highly competitive real estate market, Object 1 stands out by combining sustainability, innovative design, and a commitment to future-focused living. The competitive market is driven by growth, and Object 1 remains consistently ahead of the curve. As a developer holding a "green certificate" in construction, the company integrates eco-friendly technologies, sustainable materials, and energy-efficient practices into its projects, catering to environmentally conscious residents and investors. Additionally, Object 1 maintains a customer-centric approach, continually analyzing and adapting its services to meet the evolving needs of clients.

The company also fosters close collaboration with real estate agencies and brokers, providing training on how to effectively sell its projects while highlighting the unique qualities that set them apart in the market.

The company’s design philosophy is rooted in creating spaces that harmonize ergonomics, comfort, and European sophistication. Every project is meticulously planned to deliver a seamless living experience, featuring high-quality finishes, thoughtful layouts, and modern aesthetics that cater to a variety of lifestyles.

By focusing on architectural excellence, sustainability, and style, Object 1 consistently exceeds expectations. This dedication positions the company as a trusted and forward-thinking developer in Dubai’s dynamic real estate sector.

5. Can you share insights into your latest developments and expansion plans?

Object 1 continues to expand its footprint in Dubai with a range of upcoming projects in key areas such as Dubai Islands and Abu Dhabi. These developments are part of a broader portfolio that includes more than 10 additional projects currently in the pipeline.

Each project is designed with a focus on sustainability, modern architecture, and creating vibrant communities that cater to the evolving needs of residents and investors. These upcoming ventures highlight Object 1’s commitment to delivering high-quality developments while contributing to the growth and diversification of Dubai’s real estate landscape.