Bin Touq, Peec Mobility officials discuss company’s plans for UAE

Abdulla Bin Touq Al Marri, Minister of Economy, held a meeting with Peec Mobility officials to learn about the company’s future plans for the UAE market and their contribution to promoting the circular economy and sustainable transportation.

The meeting forms part of the Ministry’s broader strategy to enhance dialogue with the private sector as part of the newly launched economic engagement initiative.

During the meeting, Bin Touq highlighted that the UAE, under the directives of its wise leadership, places significant emphasis on advancing policies and initiatives that support the transition to a circular economy in line with global best practices. A key initiative in this regard is the “UAE Circular Economy Policy 2031,” which recognizes the private sector as a key contributor to the achievement of its goals.

It focuses on embedding sustainable practices across key sectors, including sustainable transport, manufacturing, food, and infrastructure, ensuring the country’s resilience to climate change and supporting its broader economic and social development goals.

He stated, “The ongoing transformation of the country’s transportation systems into more sustainable, eco-friendly models is a key aspect of our efforts to reduce fuel consumption and cut carbon emissions. The meeting with Peec Mobility is a crucial step in strengthening cooperation in circular economy practices and gaining insights into the latest advancements in the electric vehicle sector.”

Ahmed Zachariah Faizal, CEO and Founder of Peec, believed the UAE is the ideal environment for innovative ideas like theirs. He explained that the UAE’s emphasis on societal values aligns with Peec’s mission to not only electrify vehicles but also repurpose existing ones.

He added, “We want to represent the power and value of circularity in a modern society through the shared transport vehicles of this country that we will repurpose. It is an initiative that we hope the UAE can spark the transformation globally and inspire other countries to live by as it so often does.”

The meeting discussed the technologies used to extend the lifespan of older gasoline-powered cars through converting them to electric ones, as well as the company’s vision in bolstering the country’s initiatives to reduce carbon emissions and raise the proportion of electric and hybrid vehicles to 50 percent of all vehicles on the roads by 2050.The meeting also served as an opportunity to showcase the range of electric vehicles offered by Peec Mobility in the local market, available to both individuals and businesses at competitive prices, as well as the company’s growth trajectory since its founding in 2020, with investments totalling $12 million.

Shift to Electric Vehicles: The Ministry of Energy and Infrastructure (MoEI), in collaboration with the Federal Youth Authority, organised a discussion session titled ‘Youth Leadership in the Shift to Electric Vehicles’.

Hosted by the Rubu Qarn Science and Technology, the session aimed to explore ways to enhance the role of Emirati youth in driving the transition to clean energy and electric vehicles. The session highlighted the initiative Pole Position EV racing, which the Ministry launched in collaboration with the private sector to involves students in building an electric race car and racing it at the end of the build process.

The session drew the participation of Sharif Al Olama, Undersecretary for Energy and Petroleum Affairs at MoEI, Sheikha Jawaher bint Abdullah Al Qassimi, Director of FANN, Ahmed Al Kaabi, Assistant Undersecretary for Electricity, Water, and Future Energy Sector at MoEI, Hanan Al Mahmoud, Vice Chairperson of Sharjah Women Sports, Khaled Al Nakhi, Director of Sharjah Capability Development, Sheikha Al Shamsi, Director of Sajaya Young Ladies of Sharjah, and Khawla Al Hawai, Director of Sharjah Children.

Al Olama said, “Organising this youth session aligns with the Ministry’s commitment to empowering the young generation and helping it shape a sustainable future. Our Pole Position initiative aims to highlight the important role of electric vehicles in reducing carbon emissions, in line with the National Conservation Campaign ‘Save to Sustain’. Through such events, we seek to encourage youth to become leaders of change and key contributors to our sustainability agenda.”

He added, “We are also happy to see our EV market growing steadily as we plan to increase the share of electric and hybrid vehicles to 50% of total vehicles on our roads by 2050. To achieve this goal, we are constantly expanding our network of EV charging stations and offering a package of incentives that make EVs more appealing to customers. In 2023, 13% of total car sales were electric vehicles.

We expect the trend to continue in the coming years. So, we launched UAEV, the first electric vehicle charging company wholly owned by the UAE government, in line with the country’s vision for a greener future and the commitment to reducing carbon emissions in the transportation sector.

WAM

Abdulla Bin Touq Al Marri, Minister of Economy, held a meeting with Peec Mobility officials to learn about the company’s future plans for the UAE market and their contribution to promoting the circular economy and sustainable transportation.

The meeting forms part of the Ministry’s broader strategy to enhance dialogue with the private sector as part of the newly launched economic engagement initiative.

During the meeting, Bin Touq highlighted that the UAE, under the directives of its wise leadership, places significant emphasis on advancing policies and initiatives that support the transition to a circular economy in line with global best practices. A key initiative in this regard is the “UAE Circular Economy Policy 2031,” which recognizes the private sector as a key contributor to the achievement of its goals.

It focuses on embedding sustainable practices across key sectors, including sustainable transport, manufacturing, food, and infrastructure, ensuring the country’s resilience to climate change and supporting its broader economic and social development goals.

He stated, “The ongoing transformation of the country’s transportation systems into more sustainable, eco-friendly models is a key aspect of our efforts to reduce fuel consumption and cut carbon emissions. The meeting with Peec Mobility is a crucial step in strengthening cooperation in circular economy practices and gaining insights into the latest advancements in the electric vehicle sector.”

Ahmed Zachariah Faizal, CEO and Founder of Peec, believed the UAE is the ideal environment for innovative ideas like theirs. He explained that the UAE’s emphasis on societal values aligns with Peec’s mission to not only electrify vehicles but also repurpose existing ones.

He added, “We want to represent the power and value of circularity in a modern society through the shared transport vehicles of this country that we will repurpose. It is an initiative that we hope the UAE can spark the transformation globally and inspire other countries to live by as it so often does.”

The meeting discussed the technologies used to extend the lifespan of older gasoline-powered cars through converting them to electric ones, as well as the company’s vision in bolstering the country’s initiatives to reduce carbon emissions and raise the proportion of electric and hybrid vehicles to 50 percent of all vehicles on the roads by 2050.The meeting also served as an opportunity to showcase the range of electric vehicles offered by Peec Mobility in the local market, available to both individuals and businesses at competitive prices, as well as the company’s growth trajectory since its founding in 2020, with investments totalling $12 million.

Shift to Electric Vehicles: The Ministry of Energy and Infrastructure (MoEI), in collaboration with the Federal Youth Authority, organised a discussion session titled ‘Youth Leadership in the Shift to Electric Vehicles’.

Hosted by the Rubu Qarn Science and Technology, the session aimed to explore ways to enhance the role of Emirati youth in driving the transition to clean energy and electric vehicles. The session highlighted the initiative Pole Position EV racing, which the Ministry launched in collaboration with the private sector to involves students in building an electric race car and racing it at the end of the build process.

The session drew the participation of Sharif Al Olama, Undersecretary for Energy and Petroleum Affairs at MoEI, Sheikha Jawaher bint Abdullah Al Qassimi, Director of FANN, Ahmed Al Kaabi, Assistant Undersecretary for Electricity, Water, and Future Energy Sector at MoEI, Hanan Al Mahmoud, Vice Chairperson of Sharjah Women Sports, Khaled Al Nakhi, Director of Sharjah Capability Development, Sheikha Al Shamsi, Director of Sajaya Young Ladies of Sharjah, and Khawla Al Hawai, Director of Sharjah Children.

Al Olama said, “Organising this youth session aligns with the Ministry’s commitment to empowering the young generation and helping it shape a sustainable future. Our Pole Position initiative aims to highlight the important role of electric vehicles in reducing carbon emissions, in line with the National Conservation Campaign ‘Save to Sustain’. Through such events, we seek to encourage youth to become leaders of change and key contributors to our sustainability agenda.”

He added, “We are also happy to see our EV market growing steadily as we plan to increase the share of electric and hybrid vehicles to 50% of total vehicles on our roads by 2050. To achieve this goal, we are constantly expanding our network of EV charging stations and offering a package of incentives that make EVs more appealing to customers. In 2023, 13% of total car sales were electric vehicles.

We expect the trend to continue in the coming years. So, we launched UAEV, the first electric vehicle charging company wholly owned by the UAE government, in line with the country’s vision for a greener future and the commitment to reducing carbon emissions in the transportation sector.

WAM