Gulf Network

When considering car rental as a business, your initial thought might revolve around its profitability. But is it solely about making money? We spoke with Yevgen Parohod, Co-Founder of Renty.ae, one of Dubai's leading luxury car rental companies. He firmly believes that running a luxury car rental company means more than just having high-end vehicles. It requires careful planning, attention to detail, and a deep understanding of customer preferences.

Let's delve deeper into the insights Yevgen shared with us.

On starting this business:

“Well, I saw lots of problems with car rentals firsthand. Prices weren't clear, and the service was unreliable. I thought, ‘There's got to be a better way. ’.This is how Renty.ae was born, with the aim of transforming the luxury car rental industry in the UAE.”

On factors contributing to Renty's success:

“Honestly, there were three key factors. First, our team knew their stuff. They are true experts. Second, we're good at marketing – we know who our customers are and how to reach out to them. And lastly, the economy here has been kind to us, especially after COVID-19.”

On staying on top in Dubai's luxury car culture:

“Well, we focus on making our customers happy. Our cars are top-notch, our prices are value for money, and our service is excellent. Plus, we're always thinking of new ways to make things even better.”

On keeping customers happy:

 “We listen to them and fix any problems fast. We make sure our cars are clean and delivered on time. Basically, we always go the extra mile to make sure they're happy. It is the key to success of any business.”

On the importance of teamwork at Renty:

“And without exaggeration, it is everything for us. We train our team well and make sure everyone works together. This is why we're so good at what we do.”

On picking business partners:

“We only work with the best. We want partners who care about quality as much as we do. It's how we make sure our customers get the best experience every time.”

On the role of technology at Renty:

 “Our team is tech-savvy, and we strive to be up-to-date with tools that can help improve our service. This helps us work faster and smarter. We use these tools to ensure everything runs smoothly, from booking cars to delivering them to our customers.”

On any funny stories to share:

“Oh, we have plenty! Like the time a customer forgot where he parked his car in the mall. We found it for him, but it took a while! (Laughs)”

On what's next for Renty:

“We want to keep growing and making things even better for our customers. Opening an office in Abu Dhabi is next on our list. Fingers crossed!”

Renty.ae shows that with the right team and a passion for what you do, anything is possible. So, if you're heading to Dubai, give Renty a try and experience luxury car rental along with the allure of the desert like never before.