Officials during the event.

J&T Express, a global logistics service operator, participated in LEAP, the largest technology event in the Middle East, held in Saudi Arabia.

Leveraging the platform to deepen its cooperation with leading global and local e-commerce platforms, the company aims to support their growth and development in Saudi Arabia and the wider Middle East region.

LEAP, known as the “Digital Davos,” showcased Saudi Arabia’s advances in economic transformation and technological innovation as the largest economy in the Middle East under the theme “Saudi Arabia is open!” this year.

This edition of LEAP featured close to 1,000 speakers and over 1,800 global exhibitors showcasing the latest technological breakthroughs. As one of the exhibitors, J&T Express signed a cooperation agreement with Salla, the largest e-commerce platform in Saudi Arabia, to provide comprehensive cross-border logistics services for Saudi consumers and merchants, including fast and secure delivery, customised logistics solutions, and after-sales service.

J&T Express looks forward to this cooperation and its role in further strengthening business ties between Saudi Arabia and the rest of the world, promoting the prosperity and development of cross-border trade. In addition to the cooperation with Salla, J&T Express also showcased its close partnerships with multiple e-commerce platforms in Saudi Arabia and the Middle East, including Temu, Noon, Shein, and Tiktok, supporting the further expansion of e-commerce businesses in the Saudi market.