Inayat-ur-Rahman, Business Editor

AV Group sees huge potential in the UAE market due to strong investor confidence and higher returns. “Our business is marching ahead despite the global trends and we are planning to expand our global operations,” said Ashish Vijay, Founder and Chairman, AV Group, during an exclusive interview with Gulf Today.

Vijay stated that his forebears began the business in New Delhi with a belief in “empathy, accountability and quality” and he is just carrying forward that philosophy.

“Our business is family-oriented business and, the family values and ethics on which my grandfather laid its foundation still hold true.”

“Having this name reminds everybody in the family and in the group that this is a family related business, and we have to stick to our values,” he further elaborates.

The amazing ascent of AV Group is due to its mantra of putting people first in all of their decisions, trusting in their abilities and encouraging the craftsmen to do their best. Ashish says AV Group has followed these ethics religiously, which has taken the group to new heights. “Progress is meaningless without ethics,” Ashish Vijay believes.

“There is a lot of new technology, a lot of growth, but something that has not changed for many generations and should never change are the real core values – transparency, trust, getting the traditions in a good balance with technology and current scenario in the market,” he has said. “Whether facing challenges or opportunities, honouring relationships remains paramount.”

The multi-generational conglomerate, and all of AV Group’s initiatives are based on responsible practices. “We make sure our suppliers follow all norms of mining and closing mines properly,” Ashish Vijay explains. “Our priority is always maintaining trust by doing things transparently and with quality.”

The AV Group’s designer jewels, exclusive timepieces, and blue-chip art collection -- merging heritage craft with cutting-edge technologies -- epitomise rare beauty and value. Through 3D deposit mapping, AI polishing optimisation and virtual/augmented reality assessments, advancing principles like transparency are amplified.

“We receive the gemstones and then are able to provide all the information on its history, from technical point of view from laboratories like GIA or Gubelin,” Ashish Vijay details. “On every level, innovation serves conscience, never displaces it.”

Ashish Vijay says the AV Group always keeps its clients to the forefront of their dealings. For them, relationships sustain progress far beyond any product or programme. “We treat our clients as family. We are there for them, for their generations; not just for one deal.”

Now diversifying into real estate, arts and other luxury sectors to stabilise portfolios internationally, the scope magnifies though compassion remains the rudder. Rare vivid blue, red and exotic fancy coloured diamonds especially excite as “superior stores of wealth” stabilising portfolios even during inflationary times. And for Ashish Vijay, no peak is unconquerable when ascending with allies sharing his vision. “You have to have people in the team with the same passion and same vision towards one goal,” he believes. “All other things fall into place when that happens.”