Gulf Today, Staff Reporter

Sharjah Shopping Promotions, organised by the Sharjah Chamber of Commerce and Industry (SCCI), has been attracting crowds to a diverse spectrum of events that have garnered the participation of the biggest and best shopping centres across the Emirate’s cities and regions. The shopping extravaganza, which rolled out its first promotions on an array of goods and name brand products on December 15, will continue to delight Sharjah residents and visitors with appealing surprises, gifts, and discounts through January 20.

The event has successfully sparked a fun family atmosphere and shoppers have enjoyed the Sharjah winter festivities as they take advantage of the discounts and join in on the contests and games. The celebrations have been accompanied by an extensive lineup of art activities, spectacular shows, performances by heritage groups depicting UAE cultural legacies, and other events organised by the shopping centres to spread a spirit of joy and fun and bring smiles to the faces of all.

Sharjah Shopping Promotions has thus far witnessed an impressive turnout and participating shops and brands have seen a jump in sales. Further festivities are awaiting the public, including more entertainment activities, drawing in families to the Emirate’s commercial centres for a unique combination of shopping, fun, and major discounts. Rahmania Mall is working to organise contests and trivia for the public on December 25, while Oasis Mall will continue delighting visitors with various art shows on December 29. HE Jamal Saeed Buzangal, Director of the Media Department at the SCCI and General Coordinator for the event, said Sharjah Shopping Promotions is a prominent commercial festival that achieves growing engagement thanks to the continuous efforts and cooperation of government agencies and institutions as well as participating commercial centres, companies, and stores.