Under the umbrella of the Sharjah Commerce and Tourism Development Authority (SCTDA), with the participation of 18 government and private entities, The Sharjah Pavilion attracted hundreds of visitors during the World Travel Market in London, which took place between November 6-8 at the ExCel international exhibition and convention Centre.

The pavilion served as a virtual expedition connecting Sharjah’s heritage with modern tourist destinations, as it presented an array of authentic experiences through a wide spectrum of landmarks, activities, scenic marvels and attractions, catering to aficionados of history and culture; sports and leisure enthusiasts, nature admirers, and more. The immersive and life-like metaverse known as ‘SharjahVerse’ provided a gateway for attendees to embark on a virtual journey to discover the splendour of Sharjah’s destinations and activities. For sports enthusiasts, the Sharjah International Marine Sports Club showcased a high-speed Sharjah Formula 1 team boat in anticipation of the upcoming F1H2O World Championship Week in December, a premier global sports event in the emirate. Visitors were also treated to a kayak simulator, offering them a glimpse into Sharjah’s tourism destinations and water sports activities.

Classic car fans, on the other hand, enjoyed an exceptional 360° augmented reality experience provided by the Sharjah Old Cars Club, which offered them a virtual tour of the Sharjah Classic Cars Museum. An exclusive classic car was also on display at the pavilion, showcasing the region’s vintage automotive history and culture.

The event also dedicated a prominent space to environmental and nature experiences, where attendees had the opportunity to embark on a unique virtual Sharjah Safari tour, courtesy of the Environment and Protected Areas Authority (EPAA). Finally, The “Sharjah Museums Experience” allowed audiences to explore the emirate’s 16 museums, each narrating a piece of Sharjah’s rich history and heritage.

Sharjah Asset Management: Sharjah Asset Management Company, the investment arm of the Sharjah government, successfully concluded its participation in the 43rd edition of the World Travel Market, which ended its activities in London last night.

 The company’s pavilion witnessed significant interest from exhibition visitors and participating entities from various countries worldwide. The Sharjah Asset Management delegation included His Excellency Salim Saeed Al Midfa, CEO of the Corporate Communications department and Customer Service sector at Sharjah Asset Management, and Mr Rashid Burhima, Acting Executive Director - Osool Investments.  The delegation engaged with several participating parties to explore opportunities for cooperation and potential joint projects and investments in the future. These discussions aim to expand and strengthen the company’s global investment network.

 His Excellency Salim Saeed Al Midfa, CEO of the Corporate Communications department and Customer Service sector at Sharjah Asset Management, stated, “Our participation in the World Travel Market represents an important opportunity for us to identify mutual investment prospects, exchange experiences with the exhibition’s participating entities.