Sajjad Ahmad, Deputy Business Editor

Tanishq, India’s most-loved jewellery brand from the TATA Group, has opened its first boutique in Sharjah at the newest retail and leisure destination in the Emirate, Sharjah Central.

The stunning 1800 square-foot store was inaugurated by Paul T Joseph, President of AKCAF, and Adv. Y A Rahim, President, Indian Association at Sharjah. They were joined by Aditya Singh, Head -Jewellery International Business at Titan Company Limited and other senior members of Titan Company.

“Having already captured the imagination of the discerning consumer in Dubai and Abu Dhabi, Tanishq is excited to be entering another Emirate on the eve of our 3rd anniversary in the UAE. Sharjah affords us an opportunity to get even closer to the diverse customer base who already frequent our Dubai showrooms but can now enjoy our unrivalled offering and service at their doorstep,” said Aditya Singh, Head – Jewellery International Business, Titan Company Limited.

He said, “The UAE was our first base outside India for global our expansion. Tanishq entered the UAE market in October 2020 and expanded the number of its outlet to 11 in this very short span of time due to high demand for its unique products.”

About the expansion in 2024, Singh added, “We are planning to open new stores in Sharjah and Abu Dhabi next year. In Dubai, we are going to open new outlet in Dubai Gold Souk very soon.”

He said, “The set-up cost of our new outlet is over Dhs2.5 million and products inside the store are worth more thanDhs40 million.”

Singh concluded, “After the UAE entry, we launched two stores in the United States. The brand last month opened two outlets in Qatar and planning to start operation in Oman soon.”

The store houses an exquisite range of gold and diamond jewellery including some of the brand’s most popular collections, regionally inspired Rifa, Alekhya, an ode to Rajasthani Pichwai art, the vibrant Colour Me Joy, as well as the latest launch Dharohar, coming just in time for Diwali festive season. Dharohar features intricately crafted gold jewellery adorned with colourful meenakari enamelwork and unique uncut diamonds or polki, symbolising the timeless cultural values that are treasured and passed down as heirlooms through generations.

Beautiful jewellery needs a stunning setting to shine, and the Sharjah boutique doesn’t disappoint with the jewellery being showcased in uniquely crafted display cases and complemented by themed accents like Mashrabiya-inspired hand carved mirrors and Arabesque pendant lamps. The stunning detailing in the store is certain to delight Sharjah’s Insta-loving audience.  

With convenient services such as a multilingual in-store team, video consultations, gold exchange and after sales repair, Tanishq’s continues to set regional standards and best practices.

Customers who visit the store this month can look forward to exciting in-store offers to commemorate Diwali including up to 25% off on gold making charges and on diamond bill value not to mention 100% exchange value on old gold, brought from any jeweller.