Sajjad Ahmad, Deputy Business Editor / Jamil Khan, Gulf Today

Abu Dhabi Government entities have advanced sustainable innovation across key sectors as they showcase numerous projects and initiatives at the Abu Dhabi Pavilion at Gitex Global 2023.

On the third day of the event, TAMM has revealed the inclusion of Etisalat e& services on the Abu Dhabi Government digital services platform.The Family Development Foundation (FDF) has launched the Digital Social Observer platform, which automates the monitoring and assessment of social challenges across the emirate, enabling the prediction of possible developments and facilitating the design of preventative programmes for such events. The FDF has also launched the Digital Qualifications service to promote workshops that enhance digital literacy and proficiency for senior UAE Nationals.

Abu Dhabi Social Support Authority (ADSSA) has enhanced customer experiences with the launch of the Automatic Change of Circumstance system (AutoCoC), which calculates the monthly financial support entitlement awarded to dependent UAE National families based on their latest household data.

AutoCOC ensures the provision of suitable support to every individual in need, and provides efficient and effective operations between ADSSA and financial support beneficiaries. The system also empowers beneficiaries by providing them with automatic updates and real-time information on their entitlements. The Department of Municipalities and Transport (DMT) has launched Smart AI Inspection Vehicles, which will provide real-time detection of urban assets that require repairs, as well as the detection of waste and litter, contributing to more effective city maintenance, supporting efficient urban management, and promoting cleaner public spaces. Additionally, the Department of Culture and Tourism - Abu Dhabi (DCT - Abu Dhabi) has showcased several existing innovations at the event, including the Poetic Intelligence Lab smart tools, which enhance knowledge of Arabic poems, and improve the skills of those interested in the cultural art form; Poetry Encyclopaedia, a comprehensive database of Arabic poetry stemming from 630 BCE to the present day; and an updated Experience Abu Dhabi interactive map, which offers easy navigation and exploration for visitors. Abu Dhabi Government entity projects and initiatives continue to highlight advances that harness smart technologies at Gitex Global 2023, providing solutions to modern challenges and improving the quality of life for the Abu Dhabi community.

Commitment to cybersecurity

Trend Micro Incorporated, a global leader in cybersecurity, is participating at Gitex Global, taking place from 16th to 20th October at the Dubai World Trade Centre.

In an era where digital threats have become increasingly sophisticated and prevalent, the Middle East and Africa (MEA) region faces unique cybersecurity challenges. As we navigate the digital age, bad actors are leveraging advanced technologies, rendering traditional security measures insufficient. The Trend Micro mid-year report, titled ‘Stepping Ahead Of Risk’, stated that just in the initial half of 2023, the company’s solutions identified and prevented more than 475 million threats across the MEA region, highlighting the growing intensity and intricacy of such attacks. Additionally, in the UAE alone, over 39 million threats were detected and blocked.

This year at the event, the company is showcasing its latest innovation, Trend Vision One. This cutting-edge solution, powered by artificial intelligence (AI), is engineered to provide unparalleled cybersecurity defenses, meeting the demands of a swiftly evolving digital world.

In addition to Trend Vision One, Trend Micro is also presenting a variety of groundbreaking solutions. Key among these are Trend Micro Workforce One, targeting ransomware, phishing, and data breaches, and Trend Micro Network One, which emphasises network security by enhancing visibility of unmanaged devices and facilitating zero-trust access. The company is also displaying its specialized IoT & Email Security solutions, along with the pioneering Trend Vision One Companion, a generative AI security assistant. These innovative solutions epitomize Trend Micro’s forward-thinking approach, merging advanced technology with robust security measures to adeptly address evolving cybersecurity challenges.

“Our journey through this fast-paced digital transformation is characterized by steadfast resilience and continual innovation. Our showcase at Gitex Global envisions a future where technology and security are intricately woven together, ensuring enterprises thrive with both innovation and security,” stated Dr Moataz Bin Ali, Regional Vice President and Managing Director, MMEA for Trend Micro. “At Trend Micro, our implementation of AI not only positions us at the vanguard of security solutions that are predictive, proactive, and precise, but also underscores our unwavering commitment to outpacing cyber adversaries and safeguarding the digital landscape.”

At Gitex, Trend Micro also taking part in a series of discussions to raise awareness about the challenges of the current threat landscape and share best practices to combat modern threats in the expanding attack surface. Furthermore, the company’s pods will be present at the booths of Starlink & Mindware.

TallyPrime 4.0 at Gitex

Tally Solutions, the leading international business management software provider, is showcasing their latest version TallyPrime 4.0 at Gitex 2023. Under the theme ‘Powering 4-Dimentional BusinessGrowth’, the latest version envisions to simply business operations, ensure seamless communication, assist entrepreneurs in taking insightful decisions and make them compliant. The latest release is set to revolutionize how businesses operate and grow, offering entrepreneurs a trusted partner to unlock their full growth potential. The company will showcase its tech offering at Stall B30 in Hall 06 at the Dubai World Trade Centre.

“Each year that we participate at Gitex, we ensure to bring something absolutely remarkable to assist entrepreneurs in their business journey. We are thrilled to showcase our latest offering TallyPrime 4.0 and are confident that it will change the way small and medium entrepreneurs operate their business. This latest version is designed to be a growth catalyst for businesses, streamlining business operations, enhancing communication, providing invaluable insights, and ensuring compliance. We believe that the latest version will empower entrepreneurs to achieve 4-dimensional growth in operations, efficiency, connectivity, and compliance. As it debuts at Gitex 2023, we invite businesses and entrepreneurs to explore the future of business management and embark on a journey towards four-dimensional business growth.” said Vikas Panchal, General Manager - Middle East, Tally Solutions.

The team also hold some interesting and engaging webinars and sessions for entrepreneurs attending Gitex. Along with the exclusive preview of TallyPrime 4.0, Tally has also roped in several industry and tech experts sharing their expertise on some interesting topics like 10-ways to win customers online, CT impact on freezones, 8-Point checklist to get CT ready, personal and organizational branding and more at ‘Business Box-Office’. The business owners can also get a rare opportunity to share their business story on radio at Talk 100.3.

At its core, TallyPrime 4.0 embodies the essence of a comprehensive business management solution. It promises to simplify and elevate essential functions, including accounting, invoicing, inventory management, and bookkeeping. With TallyPrime 4.0, businesses can seamlessly harmonize these operations, thereby enhancing overall efficiency and productivity to new heights. Recognizing the need for instantaneous communication in an interconnected world, TallyPrime 4.0 also introduces a pioneering feature—integration with WhatsApp for Business. This integration not only facilitates swift and secure communication with customers but also enhances professionalism for businesses.

One of the defining features of TallyPrime 4.0 is its intuitive and powerful dashboard system. Entrepreneurs will find these dashboards to be invaluable tools for making informed decisions.

VIVERSE technologies

Scores of visitors at the GITEX have mesmerised with the new technology as the VIVE in partnership with e&, (formerly known as Etisalat Group), has taken the e& universe powered by VIVERSE technology to the next level for GITEX 2023. The e& universe is one of the most ambitious immersive experiences, taking the customer experience to new heights for everything from socialising to education, and more.

e& universe at Gitex is the first immersive experience globally to use the new VIVERSE engine technology. This means users will see enhanced visuals with impressive 3D graphics across the different zones, with realistic lighting and shadow effects and more naturally fluid movements. This is combined with new polygon streaming capabilities which adapt to the device and bandwidth available to give the end user a super experience no matter where they connect from.

The e& stand at GITEX has a strong heritage of hosting cutting-edge technology across a wide range of industries. This year, people from homes and offices around the world can visit a vast digital twin in the e& universe to explore and interact with 3D models of the exhibition virtually in stunning detail. This includes nine different spaces to roam; GITEX 2023 Main, Enterprise, International, Capital, 5G, Retail, Smart home, Metaverse & Healthcare.

Built to be accessible from anywhere and on any device, people can visit using devices including VR, PCs, and smartphones via a browser. Users can even see last year’s e& GITEX stand, demonstrating how events can be preserved and experienced again in the future. Anyone entering the digital-twin e& stand will also receive a free NFT.

e& universe is expansive and immersive, designed to meet the different needs of people in everyday life. These nine distinct zones are for people to explore and enjoy, while also being productive – helping them to achieve whatever they’re aspiring to. These include; Stadium, University & gaming, Mall & Amusement, Arena, Virtual Home, Expo Center & Health & Lifestyle

These personal spaces can be customised with artwork, and VIVERSE’s technology means it’s easy to create immersive social experiences which can run on a wide range of devices, with impressive graphics, all while having privacy and security in mind.

Joseph Lin, General Manager of VIVERSE, said, “e& universe continues to go from strength to strength, and our collaboration is taking the user experience to new heights. We’re especially excited about the latest updates to the visuals, which help to create stunning environments for people to explore.”

Khaled ElKhouly, Chief Consumer Officer, etisalat by e&, said: “Through our strategic partnership with HTC, etisalat by e& demonstrates its commitment to leveraging the latest technologies at Gitex 2023 for the benefit of its customers. Empowered by VIVERSE technology, we enter the next phase of the e& universe, elevating this virtual realm to the next level, pushing the boundaries of digital innovation and empowering them to create unforgettable experiences in an ever-evolving metaverse.

“With its immersive spaces and seamless connectivity, e& universe offers a multitude of exciting areas, including the e& universe Virtual Home, e& universe Shop, and e& universe Arena & Stadium. These zones provide users with opportunities to socialise, interact, and explore, while also offering voice and text chat capabilities.”