The winners of Superbrands Award 2023 in Dubai.

Gulf Today, Staff Reporter

Superbrands, the independent authority and arbiter of branding, honoured 33 leading brands from the UAE at the 19th annual Superbrands tribute event, which was held recently at the Intercontinental Hotel, Dubai Festival City. Winning this accolade is a powerful endorsement of a brand’s exceptional status, and reinforces its important role in the market. Superbrands has honoured and celebrated the strongest of brands that have stood the test of time.

They were recognised for their quality, innovation, and credibility. Winning the Superbrand status is a testament to the commitment, innovation and consumer loyalty of these brands. Brands that were awarded the Superbrands status will now join an exclusive club of global frontrunners, by gaining recognition as leaders in their fields. By demonstrating an unwavering commitment to excellence and a profound understanding of evolving consumer needs, Superbrands winners have earned their place as true international icons.

The rigorous selection process involved polling not only by the Brand Council but also by online voting. This further expanded the voting base to almost 2,000 senior managers and marketing professionals. It involved evaluating market presence, customer perception, innovation, and the overall impact created by the brand. The event also witnessed the launch of the 2023 edition of the Superbrands book. The book explains the uniqueness and brief history of each of the 33 brands honoured this year, in addition to celebrating their achievements and milestones. The awards recognize brands that impact the global marketplace.

“It is crucial for brands to stay relevant in an ever-competitive market, where it is often hard to successfully retain brand loyalty. Customers are often easily swayed or overwhelmed by various market options, and are quick to spend on companies that they are not only familiar with, but also feel a lasting value and connection with,” said Mike English, Director, Superbrands Middle East. The event brought together industry leaders, influencers, and visionaries from around the world. It served as a platform for networking, knowledge sharing, and celebrating the achievements of the most exceptional brands. 

“It is now more important than ever for brands to forge a lasting bond with their customers, and that is a trait that every one of our Superbrands proudly exhibits. All our Superbrands share the winning combination of a customer-driven attitude and a strong business mindset. This is something that has worked well for each of the brands on our shortlist, and it has led them to enjoy deeper customer satisfaction and meaningful engagement.”

Superbrands has established itself as a respected and impartial entity in the UAE business sphere and has recognised brands across various sectors such as healthcare, food & beverage, consumer products, and retail. A Superbrands Brand Award not only acknowledges past accomplishments but also paves the way for future growth, leading to continued success and innovation.

With over 2,000 leading brands in the UAE vying for the coveted Superbrands title, only 33 scored more than 80% of the total possible marks and were declared as Superbrands by the Brand Council. The complete list of the 2023 UAE Superbrands: A&A ASSOCIATE LLC, AJMS Global, Al Rostamani Group, Aldo,ALL NEEDS GENERAL TRADING, ALPEN CAPITAL (ME) LIMITED, Arakkal Gold & Diamonds, Aster DM Healthcare, AXIOM Global, Captain Oats, Citymax Hotels, Coffee Planet, Crocs, DUBAI DUTY FREE ,Dune London, Foodco, Forest Essentials, GENERAL,    Hamriyah Free Zone Authority, Hayatna, Inglot, JAWHARA, Kanz Jewels,    Kreston Menon, Levi's, MCI Middle East, MEDICLINIC , Nando's, Nine west, Nutridor, Skechers, Tim Hortons and Tommy Hilfiger.