Inayat-ur-Rahman, Business Editor

The surge in global demand has rallied the world’s largest tech and start-up event to scale even higher and bigger in 2023, spearheading a global tech takeover across two Dubai mega venues next month.

The 43rd edition of Gitex Global will take place from Oct.16-20, 2023, the blockbuster tech showpiece once again reaching full capacity at the Dubai World Trade Centre as it prepares to host more than 6,000 exhibitors. The leading firms would exhibit at the mega event.

Lexar, a leading global brand in memory and storage solutions, is set to showcase the ‘future of memory and storage solutions’ at the 43rd edition of Gitex Global

The company is well-positioned to capitalize on the growing demand for memory and storage solutions through its wide range of award-winning products. The company will showcase its new, expanded portfolio that is designed on its corporate pillars of Reliability, Data Security and Quality for photographers, videographers, gaming professionals, content creators and PC enthusiasts, at its Booth D1, Hall No.1 of the Dubai World Trade Centre.

The new product lineup includes microSD cards, internal SSDs, DRAM and portable SSDs, which are designed to work seamlessly with multiple devices such as sports camcorders, tablets, smartphones, and even drones. As is the case with all Lexar products, the newly expanded portfolio will offer high-speed performance combined with higher memory capacities, allowing users to capture, access, play video/games and transfer high-definition multimedia files including 4K video at blazing speeds.

Commenting on their participation at the event, Fissal Oubida, General Manager of Middle East, Africa, and the Indian Subcontinent, Lexar, said, “GITEX GLOBAL is an opportunity for Lexar to highlight our deep commitment to the Middle East and Africa region. We are aggressively expanding our presence and market reach in the region through our ecosystem of partners.”