Picture used for illustrative purposes.

Inayat-ur-Rahman, Business Editor
According to specialized studies, live streaming users in the Middle East spend an average of 1.5 hours daily, watching live streams and 70% of live streaming users in the Middle East do so for entertainment, while 30% do it for learning or obtaining information. The number of live streaming users in the Middle East is approximately 200 million users across various applications, with the live streaming market in the region growing at a compound annual rate of 20%.

“With the continued growth of mobile internet usage in the Mena Region,  Kwai, the video application, is strengthening its position as a safe application for users. This was revealed by Ma Da, General Manager for MENA business of Kuaishou International Business, KSIB.

He mentioned that they are excited to witness the growth of the live streaming feature in Kwai in the Middle East and North Africa.

Ma Da also emphasized the risks of using smartphones while driving, a behavior that Kwai strongly discourages among all its users, as it can lead to serious road accidents.

“We believe that live streaming is a powerful way for users to connect, share their stories, and we are committed to providing a safe and secure environment for our users. We will continue to invest in features that make live streaming more enjoyable, engaging, and safe.”

 “Kwai,” the video application, is witnessing a surge in popularity across the globe, thanks to its myriad of features, particularly the live streaming feature. The application has seen a 15.4% increase in daily active users worldwide over the past year.