Inayat-ur-Rahman, Business Editor

TBO.COM, the leading global travel distribution platform, has announced a strategic partnership with WebEngage, a leading marketing automation company, for a comprehensive digital transformation. TBO will harness WebEngage’s cutting-edge automation and AI-ML tools, journey designers, and personalization engines to empower travel agents to serve their customers effectively.

“Travel distribution platforms such as ours are ripe for technological adoption aimed at higher conversions and insights-led engagement. A marketing-automation innovator of WebEngage’s calibre as a solutions provider complements the scale of our operations and aspirations. The partnership will enable us to deliver personalized services to our agents and partners and, through them, a multitude of travellers across the globe,” expressed Gaurav Bhatnagar, Co-Founder & Managing Director, TBO.COM

Reiterating the need for marketing automation in tourism distribution, Avlesh Singh, Co-Founder & CEO, WebEngage, said that business-facing companies must engage like they are directly dealing with customers. “The next phase of B2B growth will hinge on superior customer experiences. Therefore, in tourism distribution, a unified view of agents, dynamic segmentation, and the ability to automate and orchestrate cross-channel communications at scale will constitute a competitive edge. Our partnership with TBO is built on that objective.”