Sajjad Ahmad, Deputy Business Editor

Dubai: Japanese technology brand Sony has registered 30 per cent business growth in the Middle East and Africa (MEA) region in the first half of 2023 compared to last year for the same period, said Koji Sekiguchi, Marketing Director, Sony Middle East and Africa said.

Sekiguch said during a event in Dubai,“The company aims to increase its business growth by 50 per cent at the end of this year as demand for our products witnessed a remarkable increase in the region after the lifting of Covid-19 restrictions.”

Sony Middle East and Africa recently announced its leading position in the Premium Noise Cancelling segment, capturing an impressive 55% market share. This milestone cements Sony’s commitment to delivering exceptional audio experiences to its discerning customers in the region.

Koji Sekiguchi said: “Our customers, especially in the Middle East, value high-quality audio products with the latest technology. With the launch of WF-1000XM5 in the region, Sony has succeeded again in evoking ‘kando’, an emotional connection, and delivering sound experiences just as the artiste intended.”

Boasting unparalleled noise cancelling capabilities, these wireless earbuds redefine the way music is experienced, offering a truly immersive sound journey for all music enthusiasts. Designed for seamless communication, Sony’s best-ever call quality is achieved through an AI-based noise reduction algorithm and bone conduction sensor. Crystal-clear voice clarity ensures effortless connections with clients and colleagues in any environment.

With an impressive battery life of up to 8 hours (extendable to 24 hours with the case) and quick charging capabilities, the WF-1000XM5 ensures uninterrupted enjoyment throughout the day.