Emirates to offer ‘Premium Economy’ on routes to India

Emirates announced on Tuesday that its highly sought-after Premium Economy offering will be available to customers flying to and from Mumbai and Bengaluru, starting Oct.29.

Emirates will operate its newly retrofitted flagship A380 aircraft to these two popular Indian points, featuring the new Premium Economy seats, as well as refreshed interiors that provide an elevated experience in all other cabin classes.

Travellers flying on the Dubai-Mumbai route can book Emirates’ Premium Economy seats on EK500/501, while customers flying between Dubai and Bengaluru can book their flights on EK568/569 to enjoy the industry’s latest premium economy product with luxurious seats, more legroom, and an elevated dining experience. Seats can be booked immediately via emirates.com, Emirates sales offices and travel agencies, for travel from 29 October.

As the roll out of the retrofitted and enhanced Emirates A380s featuring a four-class configuration picks up pace, Premium Economy will be deployed on flights to more global destinations.

Premium Economy already features on flights to nine destinations globally, including US points New York JFK, San Francisco and Houston, in addition to London Heathrow, Sydney, Auckland, Christchurch, Melbourne and Singapore. Premium Economy cabins will also make their debut to Los Angeles in July, bringing the number of routes offering the distinctive product to 12 by the end of 2023.

In addition to the introduction of Premium Economy on the retrofitted aircraft, customers across all cabins can enjoy the refreshed interiors which sport Emirates’ signature ghaf tree motif. The refurbishments and aesthetic enhancements that can be enjoyed by passengers on their journeys on the retrofitted A380 aircraft include a blend of beautiful designs and new colour palettes, evident throughout the aircraft, in the carpeting, wall panels, and wood finishings.

The Emirates A380 is preferred by customers for its spacious and comfortable cabins, quietness, and unique on-board features such as the Onboard Lounge and First Class Shower Spa. Customers can also enjoy award-winning inflight entertainment on ice with more than 5,000 channels of on-demand entertainment via the industry’s largest screens across all cabins.

Emirates launched its services to India in October 1985, from Dubai to Delhi and Mumbai which formed the base of its initial route network. Since then, Emirates has grown its India operations to serve a total of nine destinations across the country including Ahmedabad, Bengaluru, Chennai, Delhi, Hyderabad, Kochi, Kolkata, Mumbai, and Thiruvananthapuram.

Meanwhile, Etihad Airways is teaming up with Paramount Pictures to celebrate the theatrical release of the highly anticipated feature film Mission: Impossible - Dead Reckoning Part One.

The next installment of the epic action franchise, written and directed by Christopher McQuarrie, will be released globally beginning 12 July.

From June to August, guests flying in Etihad’s First and Business cabins will be treated to a cinema style Movie Snacks menu and indulge in themed mocktails such as Mission Accomplished, Undercover Sipper, Secret Agent and Thyme’s Up. All Etihad guests will enjoy inflight entertainment featuring Mission: Impossible content.

In addition to the onboard experience, Etihad will be celebrating the film’s release with a co-branded marketing campaign featuring bespoke content and flight specials with self-destructing offers.

Fans around the world will get to travel on their next mission with a movie themed experience.

Later in the year, guests travelling on Etihad will be able to experience a dedicated Mission  Impossible channel on E-BOX. The channel will feature all seven of the Mission Impossible series as well as exciting behind-the-scenes content.

Amina Taher, Vice President Brand, Marketing and Sponsorships, Etihad Airways, said, “The Mission Impossible blockbusters are a phenomenal series and we’re incredibly proud to partner with Paramount Pictures to showcase Etihad and Abu Dhabi to the world. We are thrilled to be able to give millions of guests the opportunity to enjoy the Mission Impossible films during their Etihad flight and to showcase the film across our global network.”

Irene Trachtenberg, SVP, Worldwide Marketing & Partnerships, Paramount Pictures, commented, “We are happy to partner with Etihad and to shoot in Abu Dhabi once again. Having Etihad aircraft and cabin crew authentically in the movie celebrates our appreciation of the warm welcome Abu Dhabi gave to our production. Our partnership with Etihad will help to reach Mission  Impossible fans globally as they can watch the previous Mission Impossible movies on the inflight entertainment as they fly to, from or through Abu Dhabi on their own missions.”

WAM