It is with absolute honour that Switch Foodstuff Trading the brand body of AJEEB is announcing a strategic partnership with Baqer Mohebi Enterprises, a foremost specialist in the UAE for the distribution of consumer goods. AJEEB brand has already caused waves in the GCC food FMCG space during a short time of 02 years - this distribution partnership is expected to further expand the footprint of AJEEB, cementing its place as the preferred food brand in GCC.

Mr. Ahmed Gawish (Group CEO of F&S Holdings and the father of AJEEB) commented on this venture - “This distributorship has been in the pipeline for a while now and we are excited to finally announce it to the public. AJEEB is my child, and nothing makes me prouder than seeing how far it has come from humble beginnings. This is only the beginning, and with Baqer Mohebi Enterprises we will make AJEEB the biggest food brand in the Middle East!”

The AJEEB brand has 170+ SKU’s on offer (including canned tuna, vine leaves, sardines, fava beans, cheese, corned beef, pasta sauce etc.) across all major retailers in UAE and Oman. Quality and taste at the best market prices have been the foundation of AJEEB, with dedicated teams ensuring the best food is on our consumers tables.

By partnering with Baqer Mohebi and leveraging their extensive storage and distribution network and expertise (managing 40 international brands and over 7,000 SKUs across multiple countries), AJEEB’s brand visibility and availability is forecasted to increase substantially across many geographies. We would like to extend our sincerest thanks and appreciation to the top management team at Baqer Mohebi Enterprises for their unwavering support and enthusiasm towards AJEEB.

Mr. Ahmed Gawish could not have summed up this venture better, when he said “If you want something, go get it, chase it, hunt it””. And this is exactly what the team at AJEEB did.

AJEEB. The prime quality you deserve!