Abu Dhabi Chamber launches new strategy spanning from 2023 to 2025

Gulf Today, Staff Reporter

The Abu Dhabi Chamber of Commerce and Industry (ADCCI) launched its new 3-year strategy on Thursday spanning from 2023 to 2025, which centres on serving the Abu Dhabi Economy and solidifying its position as the “Voice of the Private Sector”.

In line with its new strategy, the Abu Dhabi Chamber aims to empower the private sector in Abu Dhabi and enhance its competitiveness, making Abu Dhabi the first choice in the MENA region for doing business by 2025.

The announcement was made during a launch ceremony organised by the Abu Dhabi Chamber, which was attended by Abdulla Mohamed Al Mazrui, Chairman of Abu Dhabi Chamber; Dr. Ali Saeed bin Harmal Al Dhaheri, First Vice Chairman of the Abu Dhabi Chamber; and other board members. The event was also attended by a number of officials and dignitaries, strategic partners, diplomatic representatives, business councils, members from the private sector, and media.

The Chamber’s strategy is the result of an extensive exercise that was led by its Board of Directors after their appointment in July 2021 by His Highness  Sheikh Mohamed Bin Zayed Al Nahyan, President of the UAE and Ruler of Abu Dhabi, as they identified the need for a transformation that will allow the Chamber to provide exceptional services to support the private sector and the Abu Dhabi Economy. Furthermore, the strategy aims to establish the Chamber as a credible partner for both the private sector and government with adding value to all stakeholders. It was also anchored in the needs of the private sector and aims to foster collaboration with local and federal partners for a successful and prosperous Abu Dhabi.

In its 2023-2025 strategy, the Chamber focused on six strategic objectives. These include: (i) being the #1 advocator for the private sector’s needs and the main communication channel between the private sector and the Abu Dhabi government.; (ii) being the leader of the primary private sector committees in Abu Dhabi.; (iii) being the go-to entity for identifying relevant business partners, locally and abroad; (iv) being the #1 platform for ecosystem navigation; (v) being a best-in-class and fully digital service provider for Abu Dhabi businesses; (vi) and becoming the go-to entity for private sector data and insights.

Commenting on the launch of the Chamber’s new strategy, Abdulla Mohamed Al Mazrui, Chairman of Abu Dhabi Chamber, said: “The development of a comprehensive, integrated, and ambitious strategy for the Abu Dhabi Chamber is a major step that supports the directives of our wise leadership by connecting the public and private sectors. The Chamber already went through an organizational transformation on an internal level, which will play a key role in driving productivity and excellence to overcome any upcoming challenges.”

“The Abu Dhabi Chamber’s new strategy is focused on empowering the private sector in the Emirate of Abu Dhabi and supporting it in reaching its full potential in a competitive business environment, by facilitating trade exchange opportunities and driving the growth of the economy in the Emirate of Abu Dhabi. Through advocacy, innovation, and digitization, the Chamber contributes to making Abu Dhabi the top choice in the MENA region for business by 2025, and consolidating the Chamber’s reputation as one of the best chambers of commerce in the region and the world,” he added.

Rashed Abdulkarim Al Blooshi, Undersecretary of Abu Dhabi Department of Economic Development, said: “The Abu Dhabi Chamber’s new strategy will contribute to making more achievements in economy and trade, for the benefit the emirate of Abu Dhabi and the UAE. The Chamber seeks to have a stronger influence in the formulation of policies, and serve as a channel of communication between the private sector, the government and the concerned parties.”

He added: “The launch of the new strategy is a major step for growing Abu Dhabi’s economy, especially that the Chamber works closely with the private sector and is aware of the sector’s needs and concerns. The Department of Economic Development - Abu Dhabi is committed to supporting the execution of the Abu Dhabi Chamber’s strategy during the next stage, to drive the growth of the emirate’s economy and create more opportunities for future generations.”

Dr. Ali Saeed bin Harmal Al Dhaheri, First Vice Chairman at Abu Dhabi Chamber, said: “Supported by our wise leadership, the Abu Dhabi Chamber has made great achievements since its establishment, growing its membership base to more than 133,000 members. This reflects Abu Dhabi’s position as a leading destination for doing business. Abu Dhabi Chamber’s new strategy aims to enhance the competitiveness of the private sector and expedite its growth and contribution to the national economic development.”

Karl Magnus Olsson, Board member at the Abu Dhabi Chamber, said: “The Abu Dhabi Chamber’s new strategy aims to fulfil our duty towards the Emirate of Abu Dhabi and its business community. We will work together to make the objectives and vision of the new strategy a reality by 2025, and continue moving forward with our journey with excellence and efficiency.”