Sajjad Ahmad, Deputy Business Editor

In this challenging time of cyber crimes, the importance of privacy and data security is becoming the main focus of organisation for seamless services and operations. Global technology companies are developing more secure platforms for a safe tech ecosystem.

Variiance, an Egypt-based company, recently launched the first Arab platform specialised in technology of Unified Communications as a Service “UCaaS”. The new platform named V.Connct has been strengthen by unique service and features.

Variiance announced the provision of distinguished services in security features and data protection technologies that make all meetings, communications and data within the platform fully encrypted and so difficult to hack.

On the other hand, Dr Mamdouh Arif, Chairman of the Board of Directors of Variiance International, expressed his thanks and appreciation for the efforts of the UAE government and its wise leadership represented by His Highness Sheikh Mohamed Bin Zayed Al Nahyan, President of the UAE, in providing a positive business climate for companies in all sectors.

He also praised the future vision of His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Prime Minister and Vice President of the UAE and Ruler of Dubai.

Dr Mamdouh said the technological facilities and services provided by the United Arab Emirates will contribute to accelerate the growth of the business and technology sector.

He added that Variiance is working to become a global entity that promotes its products and services all over the world, as it aims to have its official launch from the United Arab Emirates, especially Dubai, because of its prominent position in the Arab world in supporting Arab innovation companies. Variiance would be one of the most important of these companies that creates distinctive and unique technology products in the region with an international quality.

The CEO of the company, Magid Arif said that the R&D team and the technical team for software development have developed over the past two years the V.Connect platform, which is an Arab Unified Communications as a Service for remote communication via video conferencing, virtual classrooms, and Collaboration, it represents a new generation that is easy to use and has a significant development in security and data protection features, from Where three levels of protection: In the first level of security, the validation of rooms is checked, as the system generates a 64-bit token when a user clicks on his meeting link, which is impossible to guess from any hacking system.

In the second level, the user is verified, so the system creates a Unique ID consisting of numbers and letters based on User Parameters so that the login link is always variable and different from one user to another within the same meeting, and the estimated period of time to guess it is up to 900,000 years, at an average of 7 billion attempts per second.

The third level, is to verify the Meeting Session by creating a 2nd Level Token as a final encryption step that depends on browser data, access time and device type, so that the meeting link will not work if it is copied and pasted from one browser to another.

After verifying the validity and eligibility of the meeting room and user, V.Connect creates a meeting URL that contains a Unique Session ID and login token. Static subdomains for room and meeting links used in other popular products.

In the event that a user posted the fixed link to the room by mistake or leaked from it in any way, he can re-create another link to the room with the click of a button and without referring to technical support.

V.Connct app provides different permissions for attendees such as admin, presenter, and attendees, and each of them has specific permissions, its own link, and a separate way to enter the meeting, so if the most popular attendee link is leaked, no hacker or hacker can tamper with the meeting and post unwanted content, It is only valid for attendance to prevent the phenomenon known as “Zoombombing” that causes panic in many meetings on other platforms.

The platform uses the HTTPS protocol to encrypt all communications between the user’s browser and the V.Connct platform.

In terms of business growth, Mohamed Amer, Regional Director of Variiance International, referred to the company’s ambitious plan to conclude a set of partnerships and cooperation protocols with many government agencies and institutions and private sector companies, as well as targeting schools, universities, educational institutions and all international companies.

Amer also expressed his ambition for Variiance International to contribute to achieving the strategic vision of the United Arab Emirates, and according to financial and technical studies, the market share of Variiance is expected to reach more than $1 billion in 2028 from the global market of unified communications technology, where the global market is estimated at about $210 billion in 2028, and it is targeted within 5 years to attract more than 10 million active users in V.Connct.