Sheikha Latifa attends an event in Dubai. File
On this occasion, Sheikha Latifa said, "It is an honour to be named as one of Fast Company Middle East’s Most Creative People in Business for 2022. I strongly believe that the creative and cultural sector and the diverse organisations and people within it play an important role in building a happy, healthy, and resilient society. To achieve our vision for the sector and the people of Dubai, it is imperative that we keep listening and engaging with the community on an ongoing basis. I look forward to continue working to bring various stakeholders in the sector together, and mobilising entities and teams to facilitate what is needed to develop the creative ecosystem and drive forward our creative economy."
Sheikha Latifa noted that the rapid development of the creative and cultural sector that Dubai is witnessing would not have been possible without the support of the country’s wise leadership and government, her team at Dubai Culture, and the partners they work with across different sectors.
"All of us are working as one team to make Dubai the destination of choice for creative talent from around the world. I look forward to finding new opportunities for collaboration with the other creative leaders to build the future of the cultural and creative sector in Dubai and the region," she added.
Ravi Raman, Fast Company Middle East’s Publisher, said, "We are honoured to bring the Most Creative People in Business list to the Middle East, purely dedicated to recognising an intangible asset — creativity. It is an equal honour to feature visionaries such as Sheikha Latifa Bint Mohammed and her legacy work at Dubai Culture and Arts Authority that has inspired millions by bolstering creativity as a tool to connect, engage and educate audiences across the globe."
The Most Creative People in Business list recognises creative visionaries and trailblazers who disrupt industries, have a positive impact on their communities and have made a measurable difference in their sector, society and beyond.
The meeting discussed the history of the UAE, its various achievements in all cultural, historical, and social aspects, and the importance of documenting these achievements through research and cultural activities.
Sheikha Latifa visited a number of design spaces within the d3 community and met creative entrepreneurs and designers to discuss prospects for the design industry amid the COVID-19 pandemic.
Sheikha Latifa reiterated that the cultural and creative sector is an important and vital part of Dubai's future plans. She also stressed the importance of this sector in creating opportunities and innovative ideas that could serve other fields and sectors.
A range of exhibitions of plastic arts, will also be organised highlighting political, literary and social figures from Irbid, who have contributed to elevating the city's status as a leading cultural model in the Arab world.
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