DP World, a leading global end-to-end logistics provider, announced the creation of DPMETAWORLD, a new initiative aimed at bringing cutting edge virtual solutions to real-world supply chain challenges.

Across the industries in which DP World operates, supply chains are moving from analogue to embrace new digital solutions. This project will allow DP World to lead the acceleration of this trend through the untapped capabilities of the metaverse, helping drive efficiency and transparency.

The platform is expected to launch by the end of 2022 and DP World is actively talking to best-in-class technology partners to help develop the platform and help bring our innovative solutions to life.

The announcement was made by Sultan Ahmed Bin Sulayem, Group Chairman and Chief Executive Officer of DP World, as part of the World Economic Forum’s Annual Meeting in Davos.

Commenting on the occasion, Bin Sulayem said, “At DP World, we don’t respond to change - we think ahead and anticipate it. We know that the industries of the future will not be industries of the hand, but of the mind. So we have to deploy industry-leading solutions and technology to embrace this shift.

“Our expansion into the metaverse will not only enhance customer experience and operational efficiency, but also allow us to be more sustainable and resilient for the future. These are vital across all our global operations.” The activities to be explored through DPMETAWORLD go beyond social networks and entertainment, which are commonly associated with the metaverse, into education, government services and trade.