Emirates ranks among top most reputable firms in the world - GulfToday

Emirates ranks among top most reputable firms in the world


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Emirates, the world’s largest international airline, has ranked among the top 100 most reputable organisations in the world by 2022 Global RepTrak 100.

The award-winning Dubai-based airline is the only company from the Middle East and North Africa region to make it to the list, with a reputation score of 72.7.

As the world’s largest reputation database with over 20 years of data, the RepTrak Platform compares companies across different industries worldwide, by analysing millions of perception and sentiment data points from online surveys. The scores companies achieve represent what their stakeholders think and feel about their brand.

Emirates is renowned for its signature products and services, offering an incredible travel experience on air and on ground across all travel classes. During the pandemic, Emirates led the industry on many initiatives to rebuild travel confidence and support the recovery of the travel and tourism industry. It also supported communities and economies with the transport of vaccines, medicines, and essential trading goods.

The airline operates one of the most modern and efficient aircraft fleet comprised of spacious and comfortable Airbus A380 and Boeing 777 aircraft and has recently introduced the much talked-about Premium Economy product, which has won over customers for its spacious seat and legroom, among other features.

On the environmental front, Emirates is also a long-time supporter of wildlife preservation and has remained committed to reducing its carbon footprint and environmental impact through sustainable initiatives, including blankets made from 100 per cent recycled plastic bottles and reducing single-use plastics on board its aircraft.

The 2022 Global RepTrak 100 is the definitive ranking of corporate reputation for the world’s leading companies.

The Global RepTrak 100 showcases how people feel, think, and act towards companies globally. For over a decade, The RepTrak Company has ranked the top 100 most reputable companies to celebrate global reputation leaders.

Meanwhile Emirates has confirmed that it will be commencing daily services to Tel Aviv from 23rd June 2022. Emirates will operate its three-class Boeing 777-300ER on the route, featuring eight private suites in First Class, 42 lie flat seats in Business Class and 304 spacious seats in Economy Class.

Adnan Kazim, Chief Commercial Officer, Emirates Airline, said, “We look forward to finally welcoming customers onboard our flights to and from Tel Aviv this summer, and offer them substantial connectivity to and through our Dubai hub as COVID-19 travel restrictions continue to ease around the world and more borders open up.”

“In addition to unlocking tremendous pent-up demand, Emirates’ debut into Israel will mean more choice for travellers as they return to the skies, and more opportunities for businesses to visit Dubai and beyond to our far-reaching network of almost 130 destinations, alongside our signature hospitality and award-winning onboard experience.”

He added, “Emirates is committed to creating new opportunities for business and tourism, and strengthening the bilateral ties between the UAE and Israel. We are confident that our new services will have a positive impact on enhancing Israel’s connectivity to a wealth of global destinations, and we thank the UAE and Israeli authorities for their ongoing support in making this service possible.”

The first flight taking off on 23rd June will operate as EK931, leaving at 15:50, and arriving at Ben Gurion Airport at 18:00 (local time). The return flight EK 932 will depart Tel Aviv at 19:55, arriving in Dubai at 23:59 (local time). Flight schedules have been timed to provide convenient access to Dubai, and optimum connection opportunities to popular holiday destinations like Thailand, India, Philippines, the Maldives, Sri Lanka and South Africa.

Together with multiple-daily codeshare flights operated by flydubai, the new Emirates flights will also offer seamless inbound connections from Emirates points with multiple daily and weekly flights throughout Australia, India, Philippines, Thailand and South Africa, many of which are home to thriving Jewish communities.

The new service to Tel Aviv will also provide 20 tonnes of cargo capacity on each flight, providing channels for Israeli businesses and start-ups to export products like pharmaceuticals, high-tech goods, fruits and vegetables and other perishables.

The flights are also expected to transport manufacturing raw materials and components, semiconductors and e-commerce parcels into Israel.


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