People visit the KOCCA pavilion.

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With the K-pop culture creating waves across the globe, the South Koreans have once again something unique to offer. And this time, the talented people will offer an array of business and creative ideas. 

The Korea Pavilion at the World Trade Centre showcased the Korea Creative Content Agency (KOCCA), a governmental agency that oversees and coordinates the promotion of the Korean content industry. KOCCA participated in the DEAL 2022 for the first time.

This year, Korean immersive content will be introduced to UAE markets. There are a variety of Korean immersive contents on DEAL 2022. There are 7 companies in the Korea Pavilion. And they have various VR/AR/XR contents such as games, education content, AR Camera, etc.

Koo, Kyoung Bon, Team Director of the immersive content promotion at the Korea Creative Content Agency, said, "I think this participation in the DEAL 2022 Korea Pavilion is a good opportunity for excellent Korean immersive content companies to build mutual partnerships with buyers in the MENA and create synergy. The immersive content market in this region has the high potential for growth, and we expect to establish a close cooperation system with local companies.”

Through this event, KOCCA expects to publicize various VR/AR/XR contents in Korea more widely and enter the UAE market and introduces major contents from 7 companies.

1 - Motion Technologies

Main content: BLACK BADGE OUTPOST

Black Badge Outpost is an SF shooting game set in the future where teams of two to six players perform missions together. Players can become a member of the Black Badge crew and experience the cutting-edge world.

2 - LIVE K

Main content: XR METAVERSE CONCERT

LIVE K's XR-metaverse concert is the world's first 3D volumetric meta concert involving KPOP singers implemented on the SKT Metaverse platform.

3 - ARGO Creative

Main content: SnapAction aquarium

Various emoji expressed on the face and body, as well as on various backgrounds of augmented reality, are perceived and tracked along with the expression and movement by recognizing the face and body curvature of various special actions.

4 - MANGROVE Inc.

Main content: LET'S GO FOR FUN SCUBA DIVING

South of Cebu in the Philippines, there is a small village called Moalboal. Coral, tropical fish, schools of sardines, sea turtles and underwater environments all filmed in vivid "3D VR" for your viewing pleasure.

5 – VUiDEA

Main content: 3D Coloring Sketchbook

You can experience and learn 20 species of carnivorous and herbivorous dinosaurs through coloring augmented reality, virtual world experience, language learning in 10 languages, holograms, and mini learning game.

6 - Victoria Productions

Main content: Tagme3D

Using the latest AR technology that utilizes both physical book and mobile application, it is the leading educational book for learning phonics. It supports sixteen different languages.

7 - J WONDER

Main content: Cheongchunhyang Jeon

‘Cheongchunhyang Jeon’ is a multi-ending interactive drama in which Chunhyang’s fate relies on the game user’s choices. What would Chyunhyang choose at each moment, Lee Mongryong vs. Byun Hakdo!

KOCCA is headquartered in Naju, known as the culture and art city of Jeolla Province, which is also known for its abundance of white pear flowers in full bloom every March.

KOCCA was established in May 2009 by integrating five related organizations, including the Korean Broadcasting Institute, the Korea Culture & Content Agency, and the Korea Game Agency.