UAE leads in adopting smart technologies and digital assets - GulfToday

UAE leads in adopting smart technologies and digital assets


Picture used for illustrative purposes only.

Inayat-ur-Rahman, Business Editor

The UAE has taken a leadership role in the Middle East region with the government sector leading the charge in technology adoption. Dubai has largely been responsible for changing the mindset when it comes to adopting new technologies.

From visa reforms to monumental deregulations, like 100% ownership of foreign businesses, the UAE has been enhancing its competitiveness to attract foreign direct investments (FDI). As a result, FDIs into the UAE rose to $19.88 billion in 2020, up 44.2% from the previous year, in the face of the pandemic, when investments across the globe plummeted to historic lows.

In recent years, with population growth, globalization, and systemic challenges like climate change shaping the world, financial markets have witnessed certain knock-on effects. And these effects are gradually making their presence felt. Ever since the pandemic outbreak, however, the influence of these factors has increased significantly. And individual investors are now beginning to take stock of these “themes” and macro-level trends, which are likely to pay great dividends in the long run. Such awareness is especially pronounced in forward-thinking economies like the UAE, if the findings of a recent survey are anything to go by.

Meanwhile,, a global trading platform specializing in the exchange and management of digital assets, has expanded operations in the Mena region, with Dubai as a strategic global office. The expansion of a trading platform of’s calibre comes at a time when, in the Mena region, the interest in digital assets is translating to investments.

 A flagship platform of the ZB Group, was founded in 2013 and has a presence in Malaysia, Singapore, Australia, Russia, South Korea, Hong Kong, Switzerland, and the United States — growth markets with considerable exposure to digital assets. The company’s one-stop-shop platform, which supports OTC trading, leverage trading, and real-time spot trading of hundreds of digital assets, has catered to over 15 million users since its inception. Under the tutelage of its International CEO Romex Jha, has facilitated transactions worth over a whopping $160 billion since 2013.

“As a company with a global footprint, believes in strategic expansions into growth markets. The demand economics for digital assets in the Mena region is extremely promising. The region is currently undergoing a tech-powered sociocultural evolution, which has consequently increased the appetite for digital assets., with its full-stack model and a host of first-to-market services, is well-positioned to meet the unmet needs of regional investors — both beginners and experts alike,” said Romex Jha. provides tutorials for novice traders aspiring to gain exposure to digital assets, in line with its motto of advocating financial inclusion and eliminating entry barriers. It offers a ZB Partner Program, rewards for task completion, and assistance through its 24/7 customer service center, to incentivize new traders. Most importantly,’s success in enabling new traders is owed to the platform’s fool-proof security. boasts zero security breaches in nine years of operations, making it one of the most secure platforms for digital asset trading in the world. It has successfully safeguarded the trading activities of over 15 million users, building loyalty and trust along the way. popularity is also largely owed to its native token, ZB, which is among the top-performing assets in the market today.

“Blockchain technology has introduced revolutionary applications such as NFTs, DeFi, metaverse, and Web3, which are collectively changing the course of humanity. Today, globally, there is a “fear of missing out” associated with digital assets. This mainstream acceptance calls for secure platforms that can successfully onboard enthusiasts, safeguard their interests, and make their pursuits both financially and emotionally rewarding. This is where comes in,” added Romex Jha.

In order to streamline its offerings for users, has launched a mobile app and an API, allowing quick and efficient integration with trading functions. It accepts dozens of currencies, such as AED, USD, and GBP, for deposits and subsequent trading, besides facilitating the exchange of digital assets such as Bitcoin, Ethereum, and other mainstream altcoins based on user demand. Such a user-centric approach has enabled to leapfrog its way into a commanding position in the global digital assets market.

Founded in 2013, is a global trading platform specializing in the exchange and management of digital assets. Its native token, ZB, is among the top performers in the market today.’s one-stop-shop platform offers real-time spot trading, OTC trading, and leverage trading, along with ancillary services such as tutorials, partner programs, task-completion rewards, and attractive subscriptions. With International CEO Romex Jha at the helm, has succeeded in facilitating transactions worth over $160 billion, without a security breach in record nine years of operations. Boasting a unique pedigree in blockchain technology, continues to expand into growth markets and provide a hyper-secure platform for users to tap into the endless possibilities associated with digital assets, NFTs, DeFi, metaverse, and more.

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