Visitors queue up to enter Pakistan’s pavilion at the Expo 2020 Dubai.
Inayat-ur-Rahman, Business Editor
Located in the heart of Opportunity District, the pavilion’s theme aims at informing, inspiring, and igniting more conversations about the country’s ‘Hidden Treasures.’ The pavilion has been attracting thousands of people from various nationalities daily is promoting the country’s tolerant, inclusive and progressive image by featuring the past, present, and future. It also highlights the beautiful landscapes, tourism, and trade & investment opportunities.
In December, the Pakistan Pavilion launched a new tourism campaign through an engaging AI interactive screen for interested visitors to connect with tour operators in Pakistan to plan their visits to the country.
Pakistan has immense potential for tourism. While inaugurating the Skardu Airport, Prime Minister Imran Khan remarked that Pakistan can attract at least $30-40 billion from tourism just in Gilgit-Baltistan. With the government’s focus on the development of tourism infrastructure in the country and promotional efforts at the Pakistan Pavilion Expo 2020 Dubai, the number of foreign tourists to Pakistan is expected to rise significantly in the coming years.
Carlos Mario Estrada Molina, General Director, SENA, said: “At this great event, we will show the world the creative capacity of the talents that we train and support. The talents are equipped with world-class technical knowledge, digital skills, and soft skills that are required by different economic sectors to successfully face the disruptive challenges generated by the Fourth Industrial Revolution.”
SENA’s presence at the Expo 2020 was also aimed to reach international companies interested in employing Colombian workforce and those keen on hiring locals once they open their operations in Colombia. More than 700 Colombians have obtained jobs in Germany, Canada, Mexico, Spain, and Saudi Arabia through the Public Employment Agency, which facilitates international services for overseas employment.
Highlighting at the Expo its history and achievements for more than 60 years, SENA seeks to strengthen its education, employment, and entrepreneurship services through global collaborations. Its programs, aligned with the highest international standards, have attracted allies, including Google, Amazon Web Services, LinkedIn, Bosch, and Renault. The forged partnerships with the global giants have led to international exchanges for apprentices and instructors, collaborative designing of academic curriculums, and enhanced technological equipment for training centers.
Colombia is known for many things, and its warm and talented people are among those. Through its presence in the most significant global gathering, the country continuously puts the spotlight on its investment opportunities, strong market, rich product portfolio, and skilled and professional labor workforce.
The world is now hailing the vision and courage demonstrated by the leadership of Dubai and the UAE at this special time facing all the challenges and turning the challenges as blessings. About 3 to 5 percent of people visiting Expo 2020 is expected revisiting Dubai or planning to make Dubai their residence post the Expo.
In 1851 the Crystal Palace was the centrepiece of London’s Great Exhibition – the first World Expo. It celebrated the man-made industrial wonders of a rapidly changing world. Architecture, contents and a theme, ‘Industry of All Nations’, were combined to create a big idea of nations meeting nations in shared technological and commercial progress. In more recent years, participants in World Expos, including governments, international organisations and companies, have gathered to find solutions to universal challenges and to promote their achievements, products, ideas, innovations, their national brand, and their nations as destinations for tourism, trade and investment.
World Expos are held under the auspices of the Bureau International des Expositions (BIE), the intergovernmental organisation responsible for overseeing and regulating international exhibitions (‘Expos’) and for fostering their core values of Education, Innovation and Cooperation. Today, four types of Expos are organised under the BIE’s auspices: World Expos, Specialised Expos, Horticultural Expos and the Triennale di Milano.
The pavilion is located in the 'Opportunity District' and has a total covered area of 35,000 Sqft. The inner journey of the Pavilion is set under the theme ‘Pakistan: The Hidden Treasure’ with an aim to enhance tourism, commerce and investment in Pakistan.
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