In line with the directives of His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai, to provide the best government services worldwide, the UAE Government launched the UAE API Marketplace enabling the private sector to co-design, develop multi-channel digital services, and provide value-added innovative customer experience.

The UAE Application Programming Interface (API) Marketplace, which marks the launch of a new, digital PPP model to develop government services, aims to facilitate people’s lives by developing interconnected, fast and seamless digital solutions and services, in partnership with the private sector, app developers, and coders, using APIs provided by the government.

The UAE government launched the first partnership on the platform between the Federal Tax Authority, the Telecommunications Regulatory and Digital Government Authority, and Amazon. Through this partnership, services of the Federal Tax Authority will be linked directly to Amazon systems, thus promoting operations’ automation and accelerating sellers’ registration in Amazon store in the UAE.

The UAE API Marketplace was launched in collaboration between the Emirates Government Services Excellence Programme (EGSEP) and the Telecommunications and Digital Government Regulatory Authority (TDRA), in an event attended by Ohood Bint Khalfan Al Roumi, Minister of State for Government Development and The Future; Major General Dr. Ahmed Naser Al Raisi, General Inspector of the Ministry of Interior; Khalid Ali Al Bustani, Director General of the Federal Tax Authority; Majed Al Mesmar, Director General of the Telecommunication and Digital Government Regulatory Authority; Major General Suhail Al Khaili, Director General of the Federal Authority for Identity, Citizenship, Customs and Port Security; Mohammed bin Taliah, Chief of Government Services of the UAE Government; Dr. Yasir Alnaqbi, Assistant Director General for Leadership and Government Capabilities at the Prime Minister’s Office, the Ministry of Cabinet Affairs; Hanan Ahli, Acting Director of the Federal Competitiveness and Statistics centre; as well as Ronaldo Mashhour, Vice President of Amazon for the Middle East and North Africa.

Ohood Al Roumi stated that the API Marketplace embodies the government’s role as a catalyst for promoting collaboration and partnerships with the private sector to develop advanced digital government services. It further goes in line with the government’s directions to accelerate digital transformation and achieve integration to provide a seamless, effective and timely customer experience at any time and place.

The minister pinpointed that the marketplace represents an enabling ecosystem for coders and developers to leverage government software interfaces in developing new solutions and services and launching startups capable of providing interconnected and seamless digital government services.

She called on companies, entrepreneurs, app developers and coders to benefit from this initiative and expand it by forming new partnerships with government entities to enhance the digital transformation in the UAE.

Engineer Majed Sultan Al Mesmar noted that launching the UAE API Marketplace is a remarkable step forward in the digital journey through providing customers with proactive services anytime and anywhere.

He added that digital transformation is no longer the role of governments alone, but rather the outcome of cross-sector partnerships, noting that the API Marketplace marks a new milestone in building a comprehensive digital government that meets customers’ expectations.

On his part, Khalid Ali Al Bustani stressed that launching the UAE API Marketplace is a significant move towards accelerating the UAE’s digital transformation in all sectors, and that the UAE has established the most robust and advanced digital infrastructure, thanks to the vision of the UAE leadership.

WAM