Hiroyuki Shibutani speaks to the media after a tour of the Japan Pavilion at Expo 2020 Dubai.

Jamil Khan, Senior Reporter

The World Expos like Expo 2020 Dubai, have provided a platform to showcase or announce the greatest innovations that have shaped the world we live in today. The Expo 2020 continues the tradition as a number of latest technologies on display at various pavilions.

Japan known for its innovations, is showcasing the cutting-edge technologies at the Expo 2020 Dubai. Panasonic, an official partner of the Japan Pavilion showcasing its visual technologies to provide an immersive experience to the visitors with its projection mapping and mist solution. The pavilion packed with a diverse range of Japanese content centered around the theme “Where ideas meet” is presented as an exciting exhibition utilising cutting-edge technologies. Visitors on their daily tours gaining a sense of how new interactions can lead to a better future through exchange of ideas – as has been the case historically in Japan. However, visitors are also being encouraging to post their own ideas and thoughts, paving the way for Expo 2025 Osaka, Kansai to be held in Japan.

As part of the tour, the visitors were provided by bespoke smartphones to keep track of what they showed interest in. Furthermore, the Japanese technology giant, Panasonic has organised Corporate Day to showcase a range of its new products for its partners as well as visitors of the pavilion while it has also introduced its newest solutions for indoor air quality and connected homes, promising healthy, safe and convenient spaces in the new normal. Additionally, new innovative products will be showcased catering to customer needs for a better life, aligning with the brand’s vision and commitment.

Panasonic has forever been at the forefront for leveraging its innovative technologies and maintaining a solid track record in high-profile global events, such as the Expo 2020 in Dubai themed ‘Connecting Minds, Creating The Future’. The brand has built a legacy at Expo shows right from the Japan World Exposition in 1970. Ever since then, the brand has introduced pioneering innovations and shared wisdom and skills from Japan. Panasonic has already successfully provided a wide range of innovative solutions, technologies, and products to other prominent global events in the past, such as the Expo Milano 2015.

Hiroyuki Shibutani, Managing Director, Panasonic Marketing Middle East & Africa FZE said “at Expo 2020, our guests at the Japan pavilion will be able to take note of Panasonic’s immensely strong line up of industry leading products and solutions including housing equipment, and IoT enabled innovative solutions capable of empowering our consumers to lead a convenient and healthy life, while offering complete non-contact operation of home appliances to enhance daily living. Panasonic has always put in the same focus in this regional market, as we do for our other global markets, and our history of continued investment is a strong example of brand’s dedication to this region. This region has been a unique market with growing demand for smart city and smart homes solutions, that is where we expect big growth in the future. Not to mention the growing investment into IoT and smart industries to enhance life quality are remarkable in the Middle East compared to other regions globally.”

He further said that “the World Expos have provided us with a platform to showcase and announce the greatest innovations that have made this world a better place to live, and we are excited to partner with the Japan Pavilion to represent the country’s know-how in developing the technologies of tomorrow. Ensuing with the pavilion’s theme ‘Where ideas meet’, We are introducing some of our groundbreaking products - MirAIe, the connected living IoT platform, and nanoe X & ziainoTM air quality solutions to the region. As a leader in the technology sector, we are committed to bringing cutting-edge innovations, expertise and experience cultivated over a century to make every home, office, school a healthy, safe, and comfortable space,” he added.

Speaking about the solutions at event, Managing Director of Panasonic Life Solutions Middle East and Africa (PLSMEA), a division of Panasonic Marketing Middle East & Africa FZE - Eiji Ito said, “The quality of the air that surrounds us can have a direct impact on our health and well-being. In fact, we breathe in 18 kg of air every day, which is equivalent to 60 per cent of the substances we consume every day. Therefore, clean air is much more important than food or water. As concerns about infectious diseases due to airborne bacteria and viruses are increasing, creating more healthy, safe and relief environments in homes and businesses and understanding the impact of indoor air quality are more important than ever in the new normal. Panasonic is contributing to the creation of healthy environments around the world with ‘Quality Air for Life’ through unique solutions such as nanoe X and ziainoTM.”

Expo 2020 Upholding the theme of the Japan Pavilion ‘Where ideas meet’, Panasonic has highlighted its regional strategy of making consumers’ life better by announcing solutions that will enrich their lifestyle in the new normal. Apart from the 6-months display of projection mapping solutions at the Japan pavilion and other pavilions open for the public, Panasonic has introduced these new technologies for the business partners and other VIP guests recently on the “corporate day” at Expo 2020.

In line with its brand theme, ‘Quality Air for Life’, which aims to enhance air quality indoors in homes, hospitals, offices, schools and other environments, Panasonic is showcasing state-of-the-art products and solutions at the Japan Pavilion, Expo 2020 Dubai.

The key highlights include the unique nanoeX technology (Air Conditioners, Air Purifiers & Portable nanoe X Generator), which is a breakthrough innovation by Panasonic that helps inhibit the growth of air pollutants, bacteria and viruses from the atmosphere by using the power of Hydroxyl radicals; and “ziainoTM”, a specialised technology of air sterilisation for commercial usage, which inhibits bacteria and virus in commercial space by using the power of Hypochlorous agent. Another key solution, along with other B2B solutions, is MirAIe. This connected living solution brings control of all smart home appliances to the user’s fingertips, be it lighting, air conditioning or daily appliances like washer-dryers and refrigerators.