Sajjad Ahmad, Deputy Business Editor

Milano, an Italian brand, wholly owned by the Danube Group announced a lavish Georgia Scheme at its annual Dealers’ Meet recently. In 2017, the brand pioneered the trend of celebrating the efforts and success of its top performing dealers in the sanitaryware sector by taking them to Switzerland, followed by a trip to Italy by Cruise in the year 2018.

 However, the pandemic disrupted this streak but Milano is back with the scheme as travel has started to open up again. This year the brand has announced a trip to Georgia for the dealers who deliver outstanding numbers. The event also saw the launch of the new catalogue which introduced new range of sanitaryware, electricals, tiles, and hardware products. Rizwan Sajan, Chairman, Danube Group added, “The upcoming Expo 2020 will provide an array of opportunities for all the businesses in UAE and I am sure Milano too will grow multi-folds.”

Anis Sajan, Vice Chairman, Danube Group said, “We’re really proud of being able to bring together the dealers in one place making it easier for the dealers to benefit from the experiences of each other. Milano as a brand feels extremely glad to have successfully achieved 20 per cent annual average growth amid the pandemic.”

He added, “This year we have seen more business compared to the previous years combined and our dealers have been one of the key drivers of this growth.” Anis said, “Despite the challenges posed by the supply chain disruptions & the resultant rising freights, we have not taken our foot off the gas and have covered ourselves till March 2022. We see the demand for our products to be strong and we don’t want to play it on the back foot.”