Top officials of the firms at the signing ceremony.

Seera Group and Kaden Investment have announced the signing of a master hotels development agreement, a joint venture to manage and develop hotels in various projects developed by Kaden Investment throughout Saudi Arabia. The first hotel will be launched at Riyadh Front.

An extraordinary urban experience in the heart of the capital, Riyadh Front is a mega-development set to transform the future of business and leisure in Riyadh, across the Kingdom, and beyond.

As the region’s growing economic hub, Riyadh is the perfect location for business events and with the introduction of fast and easy visas, the city is now ready to welcome greater numbers of travelers than ever before.

The new joint venture is in position to become one of the Saudi Arabia’s leading hospitality players enabling travelers to Saudi Arabia to experience the award-winning hospitality services and facilities, each with its own distinctive charm and uniqueness.

The hotel is strategically located 10min from King Khalid International Airport and it is within the Business Area of Riyadh Front which is a major business park for local and international organisations, and the Shopping Area, a renown one-stop shopping, dining, and entertainment destination.

The hotel is surrounded by other big projects, an underdevelopment neighborhood by Roshn, a national community developer backed by Saudi Arabia’s sovereign Public Investment Fund (PIF), which is led by the Crown Prince HRH Mohammed bin Salman bin Abdulaziz Al Saud. It will also be nearby Riyadh Front Exposition and Conference Center (RFECC), the Kingdom’s largest exhibition and conference center, which hosts national, regional, and international conferences, meetings, and exhibitions.

Majed Alnefaie, CEO of Seera Group, said: “Simplifying the business travel experience, and making it an enjoyable and rewarding one, has always been one of our goals.”