Dubai Economy and the Dubai Business Women Council (DBWC) recently hosted a webinar to highlight the packages of incentives, services, and benefits that can support all UAE-based businesswomen and entrepreneurs.

The webinar was part of the monthly ‘Market Dialogue’ series being conducted by Dubai Economy to provide an open platform to discuss various topics of interest to the business community.

Titled “Empowering Her: Dubai Economy & Dubai Business Women Council Open Doors for UAE Women”, the webinar was also the first joint activity under the strategic partnership signed by both sides last April to support DBWC female entrepreneurs and provide them with various privileges, services and facilities.

Through ‘Empowering Her,’ DBWC and Dubai Economy specifically sought to explain how female entrepreneurs and businesswomen can improve their competitiveness in the labour market.

Mariam Al Afridi, Director of Government Communications at Dubai Economy, and Nadine Halabi, Business Development Manager of DBWC, as Guest Speakers.

Participants discussed mechanisms of benefiting from the economic incentives provided by Dubai Economy and its agencies – Dubai SME, Dubai Industries & Exports, and Dubai FDI - to support businesses and entrepreneurs, and particularly to encourage women to engage actively and successfully in business. The speakers shared their insights on how businesswomen and female entrepreneurs can address the challenges brought in by Covid-19 and turn them into opportunities that support their professional aspirations in the labour market.

Innovative solutions

Mariam Al Afridi introduced participants to the services and facilities provided by Dubai Economy and its agencies to attract more women into business.

“The entrepreneurial ecosystem and business environment in Dubai enable women to demonstrate their presence in diverse economic sectors and activities.