Sajid Azmi

Inayat-ur-Rahman, Deputy Business Editor

The UAE eCommerce sector is expected to see continued growth as more UAE consumers demand online payment options and merchants increasingly recognise the need for an online presence during the coronavirus pandemic.

With the online economy assuming greater significance in the new normal, the UAE eCommerce sector is gearing up to deliver next-level personalisation and customer-centric services.

At the recently held online edition of Supermarket Innovation Summit (SIS2020), industry innovators exchanged ideas, building on a consensus around deepening customer engagement, and innovative loyalty initiatives, as engines of growth

Dubai-based brand engagement and customer loyalty solutions provider Yegertek chaired a panel on customer loyalty and engagement, featuring Mark Lack, CEO of Urban Foods, Saleh AlTunaib, CEO of Oncost and Mohd. Sohel, CEO of the EKK Group. Yegertek was the official loyalty and engagement partner for the three-day summit, with other sponsors and partners including SAP (customer experience partner), EY (knowledge sponsor) and Emerson Electric (official cold-chain sponsor).

Sajid Azmi, CEO of Yegertek told Gulf Today that for an analytics-driven transformer with a digital-first approach, Yegertek's participation underpins how digitization is closely tied with customer experiences in the modern retail ecosystem.

 "With increasingly tech-savvy consumers, loyalty has become a two-way street. Remaining relevant in this ecosystem requires a higher level of engagement between brands and customers across multiple interaction points." Sajid added.

Sajid hinted at ambitious expansion plans and next generation solutions, in the works for Yegertek, given the context elaborated on, at SIS2020. "We are constantly striving for excellence in customer engagement and taking our transformative solutions to new markets”, he added. “Yegertek is inspired by the prospects of digital-led loyalty and customer experiences in the future of retail, and we see ourselves as pioneers in this domain."

Sajid's sentiments echo Yegertek's motto: 'Better CX for better loyalty'. The company is leveraging the power of IoT, AI and deep-dive analytics, to champion digital transformation in the retail industry with superior CRM and loyalty solutions.