In this photo shows the Emirati telecom giant Etisalat’s outlet in Dubai. File photo

UAE companies have crossed a new milestone in global rankings. Emirati telecom giant Etisalat remains the most valuable B2C brand in the Middle East and Africa for the third consecutive year, while Abu Dhabi National Oil Company (Adnoc) is the Middle East’s fastest growing brand, the first UAE firm to achieve a brand valuation of more than $10 billion.

This is according to the latest Brand Finance Global 500 report launched at the World Economic Forum in Davos on Wednesday.

In this photo shows the Abu Dhabi National Oil Company (Adnoc) head office in Abu Dhabi. File photo

All eyes will be on Etisalat as it prepares to excite the Expo’s expected 25 million visitors with a seamless 5G connectivity that brings the event’s themes to life. Etisalat’s footprint in 16 countries across Asia, Middle East, and Africa makes it home to an impressive portfolio of brands including Mobily, Ufone, Maroc Telecom, PTCL, and Etisalat Misr. Demonstrating a consistent performance over the years, Etisalat retains its titles as the most valuable and strongest telecom brand in the region.

Since 1971, Adnoc has created thousands of jobs, and spiralled the growth of a diverse knowledge-based economy, and played a key role in Abu Dhabi’s global emergence. Adnoc continues to look for new and innovative ways to maximise the value of its resources, pioneering those approaches and technologies that will ensure it is able to meet the demands of an ever-changing energy market, and continue to have a positive impact on the Abu Dhabi economy for generations to come.

With a brand value of $46.8 billion, Saudi Aramco is the most valuable among the 44 new entrants in the ranking. Ranked 24th globally, Saudi Aramco also claims the title of the most valuable B2B brand in the Middle East and Africa.

Online giant and one of the Big Four tech firms Amazon has also hit a new landmark: it retains its position as the world’s most valuable brand for the third consecutive year. It has surpassed the $200 billion brand value mark.

For the second year in a row, Ferrari, the iconic Italian luxury sports car manufacturer, has retained its position as the world’s strongest brand with a Brand Strength Index (BSI) score of 94.1 out of 100.