Ford CEO James Hackett (right) and a team member reveal the company's first mass-market electric car the Mustang Mach-E, Hawthorne, California on Sunday. Mark Ralston / AFP
Ford has unveiled an all-electric Mustang that for the first time affixes the auto's distinctive horse logo to a sport utility vehicle.
The new offering, presented over the weekend ahead of the Los Angeles car show, marks a catch-up move for Ford into the race towards electric following earlier models by Tesla, General Motors and others.
The push also aims to ensure the 55-year old vehicle's relevance at a time when sedans are losing luster in the United States, although it is a shift that drew heckling from fans of a vehicle with considerable driving chops and a distinctive place in American culture.
"Ford didn't have to call its new electrified Mach-E SUV a Mustang but it did and the world is a little sadder place because of it," wrote Mike Sutton, senior online editor for "Car and Driver."
The Mustang Mach-E, which will become available in late 2020, has a targeted range of at least 300 miles per charge and will, in a special performance version, have capacity to zip up to 60 miles an hour in under four seconds.
Building more electric cars is at the centre of the auto industry's medium- and long-term planning, although today's fleets remain heavy on internal combustion engines.
The vehicle will be priced at around $45,000, but US tax credits for electric cars will trim that figure to around $35,000, making it competitive with Tesla's Model 3 car.
"The Mustang Mach-E wholeheartedly rejects the notion that electric vehicles are only good at reducing gas consumption," said Hau Thai-Tang, Ford's chief product development officer.
"People want a car that's thrilling to drive, that looks gorgeous and that can easily adapt to their lifestyle − and the Mustang Mach-E delivers all of this in unmatched style."
The SUV has echoes from earlier Mustangs, including a long hood, the rear haunch design and "aggressive" headlights, according to a Ford description.
A note from Deutsche Bank praised the styling of the vehicle, predicting its "Mustang-inspired sleek silhouette and curves" would resonate with consumers and calling the launch a "successful first entry for Ford in the electric vehicle segment."
Less enthused was Car and Driver's Sutton, who questioned why Ford had not opted to call the Mach-E "Mustang-inspired" instead of actually dubbing it a Mustang.
"Calling the Mach-E a Mustang stings of corporate hubris and the pillaging of history," he said.
"To every gearhead with at least some respect for the Mustang's rowdy everyday performance, the sight of a galloping pony badge on a near-silent mall shuttle is cringe-worthy."
The extension allows non-commercial users registered in the EV Green Charger Initiative to charge their vehicles for free at DEWA public charging stations
Germany has become the second major European Union (EU) economy to use a multi-billion-euro recovery plan to spur clean driving, with incentives for electric cars that should boost Volkswagen (VW) and Tesla, while polluting sport utility vehicles (SUVs) face higher taxes.
Dewa has successfully installed 240 electric vehicle charging stations in different areas of Dubai such as government offices, airports, petrol stations, shopping malls, commercial offices, clinics and hospitals, residential complexes and establishments.
European Union diplomats said on Thursday they hoped a Brexit trade deal with Britain could be agreed by Friday or at the weekend, and EU officials said negotiators were likely to review progress in the next two days.
Air India’s employees are preparing to bid for the national carrier in partnership with a private equity fund and each employee will be asked to contribute Rs1 lakh towards the bid. “The Preliminary Information Memorandum (PIM) thankfully,
Pakistan government has released funds amounting to Rs548.89 million during first five months of the current fiscal year to execute 15 aviation sector projects under the Public Sector Development Programme (PSDP 2020-21) against the total allocation