The newly unveiled South Beach will be the first waterfront development to be listed on Ease by Emaar for visitors.

Sajjad Ahmad, Gulf Today

Dubai: Emaar on Wednesday announced the launch of Ease by Emaar - a streamlined short-term rental concept that provides global travellers exceptional stays in elegant homes handpicked by Emaar in their integrated communities.

During the launch event, the developer also unveiled ‘South Beach’, a premium residential beachfront development in Emaar Beachfront offering a unique blend of cosmopolitan living and serene seaside lifestyles. This will be the first waterfront development to be listed on Ease by Emaar for visitors to experience the epitome of leisure, comfort and lavish living.

Mohamed Al Abbar, Chairman, Emaar Properties said, “ we will contribute in our capacity to the growth of the UAE economy. The real estate sector is on track and Expo 2020 Dubai will accelerate the growth of the industry. The world is changing so the approach to do business also requires new strategy and innovation. Our new product will provide global travellers exceptional stay in elegant homes.”

For guests, Ease by Emaar opens a new avenue for visitors to experience a premium lifestyle located in some of the most sought-after destinations in the city. Guests are provided with unrivalled hospitality such as hotel-grade housekeeping and amenities, and a digital mobile concierge, ensuring guests get all the information needed to experience the city, anytime, anywhere. Other amenities offered to guests include unlimited Wi-Fi, a welcome pack, and on-demand Google Smart Home devices such as Chromecasts for streaming entertainment channels and others. Guests can also get an ‘Ease Pass,’ which provides unbelievable offers and deals to the city’s major attractions.

Investors in this development will have the option to let Ease by Emaar manage their property at no additional cost for the first three years post-completion.