The winner of the Tatawwar programme – an initiative launched by HSBC in partnership with the British Council and Potential.com - was announced recently, at an award ceremony held in Muscat, Oman. The competition, launched earlier this year, aims to respond to one of the major challenges facing the Middle East and North Africa region — water sustainability. In parallel, the goal of the programme was to equip young people with future employability skills.

The winner, Zoya Naeem, from United Arab Emirates – whose solution focuses on tracking water consumption at home and linking users to an environmental consultant that can help reduce costs and water waste – will be supported in launching her own campaign on the MENA region’s leading crowd-funding platform Zoomaal.com

Hanin Azzam, Operational Manager for Zoomal says the platform can significantly benefit this great cause. “It’s deeply encouraging to see the next generation of regional problem solvers addressing such an urgent issue.  Launching their ideas on our crowdfunding platform will give the finalists a chance to not only raise funds, but connect with a wider community and generate awareness about the importance of water sustainability in the region,” he said.

HSBC is committed to providing long-term support to help young people access programmes and acquire the skills they need to succeed in the workplace of the future. Tatawwar, underscores this commitment by creating awareness of the social and environmental impacts of water scarcity and helping develop the innovation and entrepreneurial skills of the upcoming generation.

In its pilot year, the programme reached over 500 students from UAE, Oman, Bahrain and Egypt, who went through an online self-directed learning course to guide them through the process of developing their social enterprise. These students were then invited to attend face-to-face workshops in their respective countries as well as interact on webinars with experts and consultants, who helped them further develop their business models.

The top 10 students from across the five countries were invited to a four-day workshop in Muscat, Oman. While there they were supported in building prototypes of their ideas, which were then showcased at the award ceremony.

Winner’s quote: “The programme inspired me and brought me closer to my market, it taught me what could and what couldn’t work in my market, and helped me correct my strategy, turning the idea into one with more potential to succeed. The goal was to change people’s behaviour towards water consumption, and I think I am now closer to making such change.”

Sabrin Rahman, Regional Head of Sustainability MENAT for HSBC Bank Middle East Limited, said: “Tatawwar helps build the social and emotional capabilities of young people and supports positive life outcomes – including educational success and employment. The programme gives young people access to a unique online and face-to-face development programme that focuses on skills for employment, financial literacy, critical thinking and entrepreneurship.”

Gail Campbell, Regional Director of Education in MENA at the British Council said: “Our goal is to give young people the skills and confidence they need to contribute and participate in their society. Assisting them with the tools of the 21st century job market has a ripple effect on a country’s economy and achieves equitable sustainable development.”

“These kind of holistic blended open-innovation programmes ensure that we empower the future generations to take responsibility of their learning and in doing so, create positive change in the world.” said Shadi Banna, CEO of Potential.com.

The British Council is the UK’s international organisation for cultural relations and educational opportunities. We work with over 100 countries in the fields of arts and culture, English language, education and civil society. Last year we reached over 65 million people directly and 731 million people overall including online, broadcasts and publications. We make a positive contribution to the countries we work with – changing lives by creating opportunities, building connections and engendering trust. Founded in 1934 we are a UK charity governed by Royal Charter and a UK public body. We receive 15 per cent core funding grant from the UK government. www.britishcouncil.org

HSBC is the largest and most widely represented international banking organisation in the Middle East, North Africa and Turkey (MENAT), with a presence in 9 countries across the region.  HSBC has operations in the United Arab Emirates, Egypt, Turkey,  Oman, Bahrain, Kuwait and Algeria. In Saudi Arabia, HSBC is a 40% shareholder of Saudi British Bank (SABB), and a 49% shareholder of HSBC Saudi Arabia for investment banking in the Kingdom.

This presence, the widest reach of any international bank in the region, comprises some 350 offices and around 10,500 employees. In the year ending 31st December 2018.

Agencies