Business Bureau, Gulf Today

The Department of Culture and Tourism-Abu Dhabi (DCT Abu Dhabi), in partnership with the Department of Economic Development, Abu Dhabi, has announced the 24-Hour Mega Sale this Eid Al Fitr.

Abu Dhabi residents and visitors alike will be treated to an extravaganza of retail delights with discounts and unparalleled offers across top global fashion, jewellery, accessory, home, electronic and sporting brands.

The 24-Hour Mega Sale, which is part of the Retail Abu Dhabi (RAD) initiative, will start at 10 am today (June 5) and run until 10 am tomorrow.

With more than 500 participating retailers across 16 malls in Abu Dhabi and Al Ain city, shoppers looking for exceptional deals will be able to test theirshopping stamina during this 24-hour    retail marathon.

Promisin something for everyone alongside the sales, shoppers will also be able to enjoy Shop & Win competitions, showevents and kids activities.

Marina Mall will    host Nickelodeon Rocks, Hili Mall will host a kids education    programme, while Dalma Mall, The Mall at World Trade Centre Abu Dhabi and Al Jimi Mall, Al Ain will host Shop & Win competitions for shoppers. Other malls will also have live entertainment events during the Eid period.

RAD was launched in 2018 as part of DCT     Abu Dhabi’s effort to  provide unparalleled offerings and experiences to the emirate’s residents andvisitors.

 The retail initiative helps to further reinforce th capital’s position as an exceptional international tourist destination.     “Our malls in Abu Dhabi are some of the finest retail destinations in the world and as an initiative to make them more appealing to shoppers.”