DUBAI: Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) has reinforced its commitment to the German market during the 2019 edition of ITB Berlin, the world-renowned travel trade show.

Bringing together Dubai’s network of industry stakeholders across the public and private sector, the international show provided a platform to share key market insights, further cementing the emirate’s relationships with operators and offering the opportunity to promote Dubai’s ever-evolving destination offering to a highly targeted audience.

With a host of new hotels, attractions, and experiences set to open across the city in 2019, the year ahead promises to further strengthen Dubai’s status as the destination of choice for German travellers. Showcased on Dubai’s stand, the show highlighted the emirate’s ever-evolving proposition in front of a global audience, revealing new and upcoming attractions, whilst also developing and strengthening existing in-market trade partnerships.

Speaking about Dubai Tourism’s participation at this year’s ITB, Issam Kazim, CEO of Dubai Corporation for Tourism and Commerce Marketing, said, “Germany has maintained its position as one of Dubai’s top ten feeder markets in 2018 as we welcomed an impressive 567,000 tourists to the city, representing a 12 per cent year-on-year increase over 506,000 visitors in 2017.”

“We are constantly striving to improve our capabilities to further deliver memorable visitor experiences across our core strategic propositions and exhibitions such as ITB Berlin continue to present strong opportunities for us to spread awareness of Dubai’s evolving destination offering. We will continue to work closely with our industry partners in Germany to accelerate our growth in the market,” he added.

WAM